Stu Newbrough Email & Phone Number

Dallas, Tx, Us

Dallas-Fort Worth Metroplex

Dallas, Texas, United States

Dallas, Texas

Dallas, Texas

• Account responsibilities included 7 Eleven, McLane Co and AAFES.

Northeast

Ft Lauderdale To San Francisco

• Responsible for delivery of a sales volume target through assigned region’s customer base.• Regional geography consisted of : Ft Lauderdale, Miami, Tampa Bay, Atlanta, Dallas, Houston, New Orleans, Los Angeles, San Francisco and San Diego. • Lead development of the Regional MMC sales team.• Executed CA’s National Trade strategy while at the same time providing a localized approach in order to achieve maximum results in each specific market. • Ensured P&L delivery in line with goals by proactively driving and managing the business & financial performance of the MMC region.• Play to CA’s cycle plan; specifically, the Trade and MMC sales activities within that plan.• Continually reviewed and evaluated performance of MMC sales team and assigned accounts in order to identify opportunities and mitigate risks.• Accountable for all Regional MMC sales team performance metrics.• Increased CA volume contribution rate of assigned account base from 18% in FY 2014 to over 24% in the first 6 months of 2015.• Team achieved 99.8% of all cyclical goals in a declining environment. In comparison, company average outside of my team was less than 85% over the same time span.

West Virginia And Virginia

• Implemented CA’s National Cyclical Trade activities and ensured the alignment of these with local sales philosophies. • Ensured proper execution to sales strategies in order to achieve volume and SOM targets.• Set the commercial and cultural tone within the sales force and customer base within WV and VA. • Promoted CA values throughout the Sales Cluster. • Negotiated contractual agreements to deliver maximum return on investment and also to create mutually beneficial outcomes with key business partners across West Virginia and Virginia.• Utilized annual sales operating budget to provide positive impact at direct accounts. • Interview, hire and train sales personnel within the state of West Virginia and Virginia. • Lead a team of 35+ sales personnel that manage multi-level customer relationships who have a direct influence on CA sales volume throughout WV and VA.• Drove share of market increase by 1.2 % YOY 2014 vs. 2013 on CA’s top priority brand; USA Gold.• Grew Montclair distribution to over 87% in WV, and 60% in VA relative to weighted industry volume. • Increased Montclair SOM in Regional ITS and KATS from .12% to 1.21% in WV; tops in the country. . • Successfully launched USA Gold Glide Tec, a new packaging innovation to over 80% of the weighted volume in the state of WV in a one month period which was the leading mark from the 4 original Glide Tec states.

Fort Lauderdale, Florida

• Responsible for design and implementation of CA FMC trade programs on a Regional Basis.• Managed the general operations of the field force throughout the Southeast Region.• Conceptualized strategies and produced business plans to deliver sales growth, brand enhancement and adult-consumer awareness across all business platforms. • Ensured proper monitoring of the performance of the field force in order to identify and mend performance gaps.• Designed a prorated ranking metric in order to summarize employee performance that stood as a National standard throughout FY 2012.• Created analysis based around retail price specific metrics in order to maximize CA return on investment in relation to promotional spending. • Served as liaison between Regional Sales Force and CA systems. • Recognized market trends, created strategies and developed a Regional vision to maximize sales and earnings.

Columbia, Missouri Area

• Lead and directed a team of Territory Managers in Southern Illinois and Northern Missouri to achieve monthly, quarterly and annual targets.• Managed key accounts, developed account plans and strategies and oversaw effective implementation in the Southern Illinois and Northern Missouri sales area.• Built effective relationships with all key customers in assigned sales area, in particular the distributor trade and select chain accounts.• Drove sales and coverage metrics to a point wherein 4 out of the 6 TMs in my sales area achieved the CBI Golden Eagle Award, given to less than 10% of the sales force nationally. • Sales area led the West Region on new distribution gains on Sonoma and Fortuna respectively during Q1 – Q3 of 2011.