Passionate about digital marketing, messaging and content creation, I've spent my career helping companies, non-profit organizations and associations of all sizes reach their target audiences. My work history includes:Digital Marketing- Strategic planning and deployment for go-to-market and multi-year campaigns- Developing complete messaging and branding guidelines - Tracking digital campaign goals and providing a clear oversight of ROI- Working with teams of developers, SEO experts and analytics masters to create far-reaching digital campaigns Social Media- Paid social ads across all major platforms, including both high level planning and occasionally getting into the weeds to deploy ads to hyper-targeted audiences- Attracting millions of social fans across Facebook, Instagram, LinkedIn, Twitter, Pinterest and other social media channels- Delivering millions of monthly social media-based UVs- Creating one of the world's largest twitter chats (at the time)- Leading a team in the creation of 800+ monthly social posts- Analytics and reporting to create persuasive presentations on the impact of month over month efforts. Public Relations- Placing spokespeople on CNBC, MSNBC, CNN, Reuters, etc.- Providing hundreds of spokesperson media training sessions - Executing complex crisis communication plansManagement- Foster people development not only on my team but across the organization using strong interpersonal skills. - Streamlining process workflows to create ultra efficient marketing programs. - Leveraging strong brand strategy not only externally but within the organization to build excitement for marketing initiatives. Tools I Use: Create: Adobe Creative Suite (Photoshop, InDesign, Lightroom, Premiere), ChatGPT, MidJourney, Google Docs, MS Office, Asana, etc. Engage: Hootsuite and other social listening and engagement tools, including...Meltwater, Sprout Social, Social Mention, Tailwind (Pinterest), Symplur, SocialOomph, Tweet Deck, Tweriod, WooBox, etc. Track: All Native Social Ad & Tracking Platforms (Facebook, Instagram, Twitter, Pinterest, Snapchat), Google Analytics, TweetReach, Vocus, etc. using strong analytical skills.