Jason Widmann Email & Phone Number

Redondo Beach, Ca, Us

Redondo Beach, Ca

UX, strategy and content solutions for web and mobile products and services; work with client stakeholders to define business, brand and UX requirements via workshops and ideation sessions; translate these requirements into compelling UX and product strategies that integrate business objectives with target user needs, preferences and behaviors; convert strategies into effective UX solutions and illustrate via site and interaction maps, prototypes, process flows and wireframes; develop content strategies and create content and copywriting assets; usability testing; create digital roadmaps and product roadmaps to guide product development and evolution.Highlights:• Stellar: Helped scale business from 3 employees/1 location to 24 employees/3 locations• Hewlett-Packard Enterprise: Led strategy & UX for 6 global customer web portals over 10 years• KB Home: Improved conversion rates on website by 40%; 45% increase in daily sign-ups• KB Home: Led development of strategy & UX for KB’s first native iOS/Android mobile app• Hewlett-Packard Enterprise: Boosted customer satisfaction scores by 104%• Dutch Bros: Strategy & UX for mobile customer ordering platform• Powerball: Strategy & UX for website redesign; customer engagement strategy• Port of Long Beach: Led the redesign and rollout of the Port’s brand, logo and identify system• Cedars-Sinai: Helped software engineering team pass an FDA audit with usability testing• Port of Long Beach: Strategy & UX for touchscreen edutainment kiosk• Bill & Melinda Gates Foundation: Strategy & UX for redesign of global intranet• McDonald’s: Strategy & UX for customer loyalty website for Tri-State franchiseesClients: HPE, KB Home, Powerball, Port of Long Beach, Cedars-Sinai, Lind Marine, PSI, Puget Sound Energy, PBI, Bill and Melinda Gates Foundation, McDonald's, World Poker Tour, Rey Interactive, IW Group, LA County Fair, SafeNet, Verity Consulting, LA Works, Sientra, Gemalto, The Shand Group

Santa Monica

Worked directly with client executives and agency partners via workshops and ideation sessions to define customer engagement strategies and business/functional/customer requirements for digital products, services and websites; heavy focus on mobile applications, e-commerce, CRO and complex web-based applications for both B2C and B2B users; delivered UX solutions via site maps, process flows, prototypes and wireframes; new business development.Highlights:• Ford.com: Financing calculator redesign improved funnel conversion rate by 21%• HMA: Hospital ER dashboard design improved patient outcomes by 38%• HCC: Strategy & UX for product that digitized the surety bond creation/management process• Gerber.com: Led strategy & UX for website redesign and ecommerce initiativeClients: Ford, FordDirect, Lincoln, HCC, Health Management Associates, Gerber, Nestle

Redondo Beach

Worked directly with client executives to develop business, brand, marketing and UX strategies for interactive products, services and initiatives; translated these objectives into compelling UX concepts and solutions; illustrated these concepts and solutions via use cases, persona documents, site/interaction maps, wireframes, module libraries, process flows and functional specifications; provided input and guidance to visual design and technical teams as they implemented these solutions; developed compelling content strategies and created content and copy assets. Highlights:• Coca-Cola: “Arctic Home” UX – won Epica Bronze• Advil.com: “Dr. Mom” UX boosted site conversion and sign-ups by 21%• Mastercard: Loyalty program UX improved daily sign-ups by 34%• Ford.com: Optimized shopping UX on key pages to improve lead gen by 25%• J&J: Strategy & UX for global consolidation of 250+ websitesClients: Ford, GrailCo, Coca-Cola, Acne, Gerber, Nestle, Neustar, Ripe Digital Entertainment, Shelby American, Carroll Shelby Licensing Inc., Racing Division, Kyocera, O'Grady Meyers, UX Designs, Genex, ADT, Bayer, Aveeno, H&R Block, MasterCard, DePuy, Advil, Animas, Lifescan, USO, TXU, Citi (B2C), Citi (B2B), Hertz, Monster.com, Johnson & Johnson, Medical Device & Diagnostics, Starwood, Fed-Ex, Qualcomm, Armstrong Flooring, Atmosphere BBDO, Tribal DDB, CIBA VISION, Ethicon, Alcon, Flashpoint Medica

Greater Los Angeles Area

Led the UX practice at OGM; designed award-wining UX solutions; worked directly with client executives to translate key project goals into actionable business, brand, marketing and user strategies; developed UX, content and information architecture solutions that addressed client challenges, key business objectives and generated results; communicated these solutions to all levels of client organization via wireframes, process flows, prototypes, interaction flows, site/overview maps, persona documents, functional specifications. Highlights:• Nestle: Worked with 8 of their CPG brands – websites, mobile, email campaigns• Juicy Juice: Site redesign was a Webby Award HonoreeKey clients included Nestle, PowerBar, Juicy Juice (Webby Award Honoree), Gerber, Very Best Baby, Avery Dennison, Buitoni, Carnation Instant Breakfast, Nestle Food Services, Dolce Gusto, Nescafe, CoffeeMate, Purina, PurinaONE, PetCentric.

Greater Los Angeles Area

Led the UX practice along with award-wining, multi-disciplinary project teams composed of visual designers, UX designers, site developers, engineers, content strategists and project managers in the design and development of interactive products, services and marketing initiatives; worked directly with client executives to translate key business goals into actionable business, brand, marketing and user strategies; developed information architecture solutions that addressed client challenges and communicated these solutions through wireframes, process flows, interaction flows, site/overview maps, persona documents, functional specifications and info-graphics; information design for client presentations, pitches and workshops. Highlights:• Con Agra Foods: worked with 7 of their CPG brands – websites, mobile, email campaigns• Slim Jim: Led creation of award-winning Dave Mirra graphic novel to support sponsorship• Chef Boyardee: Led strategy & UX for award-winning “Rolling Can” online campaign• Nike: Strategy & UX for their first Digital Asset Management systemKey clients included Nike, ConAgra Foods, Purina, Slim Jim, Orville Redenbacher, Healthy Choice, Hunt's, Chef Boyardee, Alpo, Mighty Dog, Fancy Feast, TVG, Comcast, Manheim, Traffic.com, Vivendi/Universal, Countrywide Financial.

Munich Area, Germany

Led the creative practice for Sapient's German operations; co-founder and leader of the Munich-based creative team; developed interactive business, brand, marketing and user strategies for German B2C market; leadership of multi-disciplinary project teams on the design and development of interactive products, services and marketing initiatives; during my tenure in Munich, the creative team accounted for 80% of Sapient's German revenue base; key project while in Germany involved the design of a user interface and user experience for a wireless, touch-screen web pad--think of a big yellow frisbee with a touch-screen LCD and you have a pretty good image of the product form factor. Highlights:• Managed 30+ direct reports and all creative projects in Germany• Yello Strom: Strategy & UX for first German consumer touchscreen device to use BluetoothKey clients included Yello Strom, Audi and Deutsche-Telekom.

San Francisco Bay Area

1 of 4 co-founders of the San Francisco design office and General Manager; led multi-disciplinary creative teams on the design and development of interactive products, services and marketing initiatives; led the development of interactive business, brand, marketing and user strategies; created information architecture solutions that integrated key business goals with the needs of target users; illustrated these information architecture solutions via overview maps, wireframes, process flows, persona documents and functional specifications; developed an interactive project methodology (called RAPID) and rolled out to the design division; led overall interactive practice development and national business development efforts; recruiting, hiring and staffing of San Francisco design office; exceeded year-one office revenue target by 100%. Highlights:• Managed 20+ direct reports, conducted all hiring and recruiting to build team from scratch• Pacific Bell: Strategy & UX for rollout of first ecommerce solutionKey clients included SBC, Pacific Bell, Southwestern Bell, SNET, Nevada Bell, PeopleSoft, and USAA

San Francisco Bay Area

Led award-winning, multi-disciplinary project teams on the design and development of interactive products and services, corporate identity systems, package design and various print projects; creation of interactive strategies and information architecture solutions that integrated key business, brand, marketing and target user objectives; day-to-day project management including scheduling, resourcing, client delivery and account management; business development including proposal generation, concept development and client pitches. Highlights:• E*TRADE: Led strategy & UX for redesign; won Clio Bronze and One Show• Bank of America: Led strategy & UX for redesign of home banking section of BofA.com• E-Stamp: Led strategy & UX for first consumer product to use 128-bit encryption• Real Networks: Led strategy & UX on redesign of all consumer-facing productsKey clients included E*TRADE, Real Networks, Bank of America, E-Stamp, Netscape, Navio.

San Francisco Bay Area

Project/account/delivery lead on all interactive work for General Motors account; day-to-day management and leadership of multi-disciplinary project teams composed of visual designers, site developers, engineers, and content strategists; development of information architecture solutions via overview/site maps, wireframes and process flows; client and account management including business development, proposal generation, workshop facilitation; coordinated interactive/online efforts with GM's multitude of offline advertising agencies. Highlights:• General Motors: Led two redesigns of GM.com• Buick: Led first vehicle launch via web simulcast – ’96 Buick Regal• Chevrolet: Led strategy & UX on web content to support launch of C5 Corvette• Eckerd Drugs: Led strategy & UX for first ecommerce rolloutKey clients included General Motors, Chevrolet, Pontiac, Buick, Oldsmobile, GMC, Geo, Saab, Saturn and Opel.

San Francisco Bay Area

Developed interactive product strategies to attract, convert and retain more users; led interactive projects and accounts; heavily involved in business development. Key clients included Microsoft, HP, IBM, Pixar, Disney, National Semiconductor, Cisco Systems, Bank of America, Visa, Mastercard.

San Francisco Bay Area

Founder of interactive group; established, created and developed service offering, work flow, marketing and advertising materials; led interactive projects and accounts and wore many hats--site developer, visual designer, copywriter, project manager, etc.; evangelized value of online medium at various speaking engagements and through local/regional trade journals, magazines and other publications. Key clients included National Semiconductor, AMD, Cisco Systems, IGT, Pixar, CKS, Intel and Microsoft among others.

San Francisco Bay Area

Led a department and team at a fast-paced, cutting edge research firm that used a new thing called the internet to obtain technical information (foreign and domestic) for Silicon Valley clients; past-master with various (and now arcane) online search tools--Archie, Veronica, Gopher, WAIS, BLL, RLIN, Dialog, Datatimes, MELVYL, Socrates, Chemline, Kermit and all flavors of VTx terminal emulators. Key clients included Apple, HP, IBM, Microsoft, Genentech, National Semiconductor, Cisco Systems, and many others.

Ba, History

Activities and Societies: Ski Club ('86 to '88), Fencing ('86), Intranmural Ultimate ('86 to '88), Intramural Softball ('86 to '90).

Education record