Marketing Manager
CurrentCreate the brand story and marketing strategy to deliver impact, build differentiation, and drive revenue growth across multiple business and product groupsOwn the workflow for marketing communications platforms, integrating CRM, martech and sales enablement systems to elevate lead generation, prospect engagement and sales performanceMaximize opportunities to demonstrate thought leadership through partnerships with industry associations (CMA, CMDC, IAB Canada, AMA) to advance… Show more Create the brand story and marketing strategy to deliver impact, build differentiation, and drive revenue growth across multiple business and product groupsOwn the workflow for marketing communications platforms, integrating CRM, martech and sales enablement systems to elevate lead generation, prospect engagement and sales performanceMaximize opportunities to demonstrate thought leadership through partnerships with industry associations (CMA, CMDC, IAB Canada, AMA) to advance The Globe’s brand profile Design and develop multiple content formats, including videos, webinars, presentations, research, and case studies for marketing programs, company conferences, town halls, board meetings, and industry sponsorshipsDevelop and launch brand positioning and marketing communications for key business units including Globe Content Studio and Globe Alliance – onboarding 30+ world-class publisher brands Strong track record of producing successful partnership proposals to attract, develop and retain top tier agency investment, and clients including Nissan Infiniti, Lexus, TD Bank, Bell, Cisco - with substantial gains in integrated programsSelected as mentor for cross-functional business planning teams to coach proposal development.Received Publisher’s Award in 2008 and nominated for Innovation awards in 2010, 2014, 2019 and 2021. Show less
