Joined newly launched City & Guilds Foundation to oversee external websites, online application and assessment processes and new CRM system for contacts. Foundation programmes include Princess Royal Training Awards (training excellence awards for organisations), bursaries (education grants for disadvantaged individuals), skills grants (£100k plus grants for charities and CICs) and key stakeholder management including Fellows, Trustees, Livery companies and influential figures in the skills sector.• Established and manage websites cityandguildsfoundation.org and princessroyaltrainingawards.com• Administer CRM system and drive embedding which has led to increased efficiencies, saving over £25,000 per year• Digitalising all processes including application and assessment, statutory data collection, lead generation• Continuous improvement mindset and constantly increasing customer experience• Employee forum representative and inclusion / diversity supporter liaising with Executive team and colleagues• Member of company-wide senior strategic groups including Information Governance, Marcomms, Digital Transformation and act as Data Champion to ensure GDPR compliance• Currently working to establish a company-wide Digital Asset Management (DAM) system from pitch phase to roll-out

• Helping small businesses reach their customers via web design, HTML email design, search engine optimisation, media production and best practice in digital marketing• Building websites from the ground up including hosting, wire-framing, design, keyword analysis, copy development, managing redirects, submitting to search engines & analytics• Reviewing existing websites to suggest improvements to ensure they are delivering against the marketing strategy, carrying out improvements and tracking results• Designing marketing collateral such as client and board-level presentations• Creating complex online surveys, performing analysis and producing engaging reports.

• Managed Group websites using SiteCore, Expression Engine and WordPress• Oversaw social media strategy, leading to 68% increase in engagement and recruited senior social media engagement manager• Secured Google Grants due to charitable status including $10K free advertising per year• Increased website sessions by 450% and pageviews by 260% due to incremental improvements• Developed online application form for Princess Royal Training Awards leading to improved customer experience, better reporting and forecasting about applications, and increased number of registrations / applications• Redeveloped online application forms for other Group programmes (bursaries, youth engagement) based on learnings from Princess Royal Training Awards• Supported brand refresh with design agency to rollout updated brands across the organisation

• Responsible for management of award-winning company website as well as managing email campaigns, social media accounts, online video content, SEO, AdWords and analytics reporting• Developed websites, surveys, HTML emails, portals, animations and other digital items for blue-chip clients such as Kellogg’s, Unilever, PepsiCo, Shell, GlaxoSmithKline and many more• Managed network of agencies and freelance film producers, animators and sound designers when studio was over capacity• Created engaging videos by filming & editing interviews and direct to camera pieces to create engaging promotional videos and informational case studies for use online and offline including curating and marketing a YouTube channel• Devised a series of monthly training sessions to improve colleagues' capabilities in digital and multimedia best practice.

• Managed international training events for clients such as eBay, Skype, Hewlett Packard & Kerry Foods including budget management and logistics• Designed marketing collateral, learning materials, presentations, diagrams and templates for print and electronic distribution• Designated a ‘creative champion’ to build colleagues’ capabilities in Adobe applications such as Photoshop, InDesign and Illustrator• Served as Excel expert for finance team and designed and ran training sessions for colleagues

• Created databases and processes to track the training attendance of 9,600 financial advisors worldwide enabling them to retain certification• Part of cross-functional team tasked with improving the company’s engagement with financial advisors using digital media and communication tools• Assisted in transition from American Express Financial Advisors to Ameriprise by amending forms, templates, website copy, etc.

• Part of emergency management team tasked with estimating damages after two major hurricanes and one tropical storm hit the area causing destruction of property• Created and managed databases to catalogue every item of property that was damaged and worked across city departments to secure evidence in order to claim millions of dollars in compensation• Became first municipality in the area to receive government and insurance funding, creating a blueprint that was adopted by other towns and cities• Worked with Emergency Manager to create guidelines and tools for use in future emergencies

Participated in work abroad programme in London and Dublin.