Su Chen,

Su Chen, Email and Phone Number

NEV strategy at Volkswagen Group China @ 大众汽车(中国)
peking, beijing, china
Su Chen,'s Location
Chaoyang District, Beijing, China, China
About Su Chen,

- Strong career background with international Joint Venture and regional headquarter experience with FAW-VW, SAIC VW, Bentley, SEAT and Volkswagen Group China (VGC);- Key strength in total market sales performance analysis and Product Marketing;- A wide scope of project experiences ranging from NEV strategy, pricing strategy,- Strategic pricing, customer value study and price index calculation;- Strong communication and problem solving skills;- Willing to take initiative and learn new things- Management over 50 suppliers experience;

Su Chen,'s Current Company Details
大众汽车(中国)

大众汽车(中国)

View
NEV strategy at Volkswagen Group China
peking, beijing, china
Employees:
1518
Su Chen, Work Experience Details
  • 大众汽车(中国)
    Nev Strategy Manager
    大众汽车(中国) Sep 2023 - Present
    中国 北京市
    1. NEV long term strategy, include technology trend (battery, charging), policy impact (purchasing tax, decarbonization), competitor performance (connectivity, ADAS, 800V platform)2. Long term planning round forecast in future 10 years3. Volkswagen and Audi Product analysis
  • Volkswagen Group China
    Strategic Pricing Manager
    Volkswagen Group China Apr 2016 - Sep 2023
    Beijing City, China
    • Total market competitors’ sales performance analysis, include sales volume, transaction price, discount rate, showroom traffic and stock level analysis weekly;• Strategic pricing analysis and methodology development for Volkswagen group brands(VW, SKODA, Audi)• Customer value study• Price Index calculation• Competitor portfolio and products analysis• NEV market development analysis and forecast, monitoring and NEV product portfolio planning.• Planning round forecast• Price Erosion
  • Volkswagen Group China
    Senior Purchasing Officer
    Volkswagen Group China Sep 2013 - Apr 2016
    Beijing City, China
    • Responsible for forward sourcing and readiness on aftersales accessory parts, especially exterior and electronic parts (Navigation, telematics OBD , child seat, body kits, wheel rim, solar film etc.)• Leading the whole bidding process to control deliverables and cost;• Organizing over 20 purchase project per year, with transaction over around 120 Mio• Technical evaluation supplier's quotation and cost break down analysis• Producing the purchase Report and presenting to the senior administrators/Sourcing Committee.
  • Volkswagen Group China
    Homologation Officer
    Volkswagen Group China Aug 2011 - Sep 2013
    Beijing City, China
    • Obtain CCC for Bentley, SEAT, Lamborghini, Bugatti FBU models.• Vehicle performance test, parts test, overseas: impact, braking, emission, noise, EMC, crash etc.;• Conduct / negotiate / establish homologation test plan with relative departments and govern;• Production develop management, project steering and homologation workflow at Bentley CreweFactory and SEAT Martorell Factory
  • China Automotive Technology & Research Center
    Marketing
    China Automotive Technology & Research Center Jun 2009 - Aug 2011
    1.Analyzing automotive market and customer demand, proposing branding, advertising, marketing and pricing strategies, based on data of production and sale volume, models, etc.2.Communicating with Quality, Product, Marketing departments of automotive enterprises such as Dongfeng, FAW, GAC, Chery and etc., for understanding their need3.Design and marketing of automotive data products, such as quarterly, monthly, weekly bulletins of China Auto Industry Development, customized data service and data retrieving platform4.Organized the Press Conference for China Auto Industry Development for 5 times, responsible for content review, and media, staff, and venue arrangements5.Took part in the research project titled ‘Long-term development strategy for China Energy’ and responsible for writing the implementation section.6.Analyzed and researched on development of automotive market, with the completion of research project for Ministry and companies and thesis.

Su Chen, Skills

Automotive Business Development Business Strategy Market Research Consulting

Su Chen, Education Details

Frequently Asked Questions about Su Chen,

What company does Su Chen, work for?

Su Chen, works for 大众汽车(中国)

What is Su Chen,'s role at the current company?

Su Chen,'s current role is NEV strategy at Volkswagen Group China.

What schools did Su Chen, attend?

Su Chen, attended Jilin University, 美国杜克大学富卡商学院.

What skills is Su Chen, known for?

Su Chen, has skills like Automotive, Business Development, Business Strategy, Market Research, Consulting.

Who are Su Chen,'s colleagues?

Su Chen,'s colleagues are Bin Tu, Xing Zhong, Yan Leng, 戴松松, 邵震涛, 郑思远, Yuan Xu.

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