I lead Public Affairs, Communications and Corporate Reputation Management projects for companies and government agencies. At our iPg LABS business unit, I also manage investor relations, business development, content marketing, innovation and stakeholder engagement strategies for the Public Affairs, Corporate Responsibility, Marketing and Communications departments of multinational corporations.

I counseled multinational corporations and large Spanish companies willing to embrace the Web 2.0 to restyle their management, reputation, innovation, human resources and internal communications models. My clients included publicly traded (IBEX 35) and private companies in the energy (Repsol, gasNatural Fenosa), telecommunications (Telefónica), media (PRISA), marketing (GfK), banking (Barclays, Crèdit Andorrà) and manufacturing (Gestamp) industries.

As Managing Director of LLORENTE & CUENCA in Madrid and Barcelona, I was responsible for new business development and client services. I personally delivered senior communications consultancy services to companies in the banking, IT, telecommunications, electronics, manufacturing, insurance, pharmaceutical, internet and services industries, such as Bic, Boehringer Ingelheim, Burger King, Caixa Catalunya, Catalana Occidente, Esteve, Faurecia, GE Money Bank, GfK, Grünenthal, Hewlett-Packard, Ingersoll Rand, "la Caixa", LateRooms.com, Mahle, Panasonic, Seguros Bilbao, Tyco Electronics, Western Union and ZF.

Responsible for the company's marketing & communications strategy, including advertising, media relations, web management, online advertising, online communications, customer care, knowledge management, etc. Delivered marketing campaigns in EMEA and the Americas.

Responsible for Marketing & Sales in Spain at this Merchandising and Field Marketing company.

Strategic communications consulting. Delivered Public Relations programs to IT, telecommunications and internet companies such as AT&T, IBM, Lucent, Motorola, NCR, Patagon, Qualcomm, Telefonica and Terra Networks. New business development, sales of services.

News Editor at radio news show Conciencia, specialized in Science and Technology.

Editor in Chief for Notivox, a premiere interactive news service for subscribers of wireless operator Iusacell. Contributing Editor of several publications for employees and clients of Iusacell and the IUSA Group.

Staff Reporter at ECO television news service and radio station XEW. Specialized in Technology, Science, Arts and Culture.