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I’m a seasoned Technology Leader with 15 years of experience, starting as an award-winning frontend web developer in the agency world. I've scaled businesses from 1 to 100, architected scalable systems, and built high-performance teams, primarily in startups but also for major enterprises like NBC, Fox, Disney, and Netflix.As a product-minded engineer, I specialize in scaling complex data systems, leading teams, and leveraging advanced data science techniques, including marketing data optimization (MMM, incrementality), AI, and machine learning.Core Competencies: 🚀 Scaling Businesses: Proven success in growing startups from the ground up. 🛠 Architecting Systems: Expertise in creating scalable, reliable solutions. 🧑🤝🧑 Team Leadership: Leading and mentoring teams to excel. 🎨 Product Development: Product-minded approach with deep knowledge of Jobs to Be Done. 📊 Data Expertise: Skilled in data science, complex data systems, marketing data, AI, and ML.
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Senior Principal EngineerMeasuredHenderson, Nv, Us -
Principal Frontend EngineerMeasured Aug 2023 - PresentAustin, Texas, Us -
Staff Software EngineerKetch Aug 2021 - Aug 2023San Francisco, California, Us• Pioneered weekly "sharpening the saw" sessions with the entire team, fostering a culture of continuous learning. These sessions delved into industry best practices, emerging technologies, and problem-solving, enhancing our collective understanding and alignment with industry standards.• Spearheaded the refactoring of the legacy frontend codebase, integrating a UI kit and boosting development speed.• Orchestrated a 70% team growth in a year, enhancing team diversity and productivity.• Championed Identity Verification and Data Redaction, bolstering platform security.• Optimized our CMP banner experience, slashing bundle size and improving Google Lighthouse score by 30%.• Introduced groundbreaking features, including rights form and theme customization.• Led the integrations team, achieving our OKRs by adding over 100 new integrations.• Strategically operationalized the team, enabling a smooth transition to offshore development. -
Lead Software EngineerArtkive Oct 2019 - Aug 2021Los Angeles, California, Us• Directed both internal and overseas engineering teams, instilling a culture of code excellence through rigorous merge request reviews.• Spearheaded the breakdown of UX prototypes into technical specs and orchestrated Sprint Backlog Grooming and Planning sessions, enhancing project clarity.• Successfully launched a pivotal software product redesign, employing Agile scrum methodology, which resonated positively in UX meetings and user acceptance tests.• Effectively managed the product vision, mitigating scope expansion by prioritizing the product backlog, maintaining a continuous feedback loop with clients and internal stakeholders.• Boosted sales through strategic software enhancements, reducing time-to-market and promoting self-service packages.• Stewarded the software product lifecycle for web apps catering to 400,000+ customers, overseeing everything from technical staff management to training and performance evaluations.• Charted technical roadmaps, pioneered POCs for dashboard tools, and facilitated integrations with e-commerce client apps to a payment system.• Delivered top-notch software architecture, producing comprehensive design documents, and implementing tactical software plans, all while advocating best practices in code review, resulting in a 30% surge in sales and enriched user experience. -
Co-Founder & CtoRandom Elements Media Oct 2016 - Oct 2019Us• Steered cross-functional teams of 20+ engineers, successfully developing large-scale platforms in a distributed environment.• Championed the development of several websites that clinched a top 100 Alexa ranking in the US, marking stellar product development and market reach.• Seamlessly applied expertise across the software development lifecycle, ensuring premium software delivery standards.• As a hands-on CTO, excelled in end-to-end product development, with a rich decade-long experience in diverse tech initiatives.• Led and managed the inception, development, and deployment of top-rated Alexa sites in the US, serving hundreds of millions, deeply involved in every SDLC phase. -
Senior Frontend DeveloperNbcuniversal Media, Llc Oct 2015 - Oct 2016New York City, Ny, Us• Pioneered the architecture and rollout of a web-based quality control tool, elevating internal operations efficiency by 50%.• Leveraged leading-edge technologies like Angular, HTML5, SASS, and JavaScript (ECMA6) to ensure the tool's peak performance.• Collaborated cross-functionally, pinpointing and addressing tool design and functionality gaps, thus amplifying user productivity.• As a Senior Frontend Engineer, helmed the creation of a critical QC tool for addressing issues in films and TV programs. -
Senior Software EngineerWoven Digital May 2015 - Oct 2015Culver City, California, Us• Spearheaded the frontend overhaul for Uproxx.com and seamlessly integrated novel features into legacy properties like Brobible.com.• Forged a close alliance with the design team, ensuring that creative visions aligned perfectly with underlying business logic for a fluid redesign.• Employed a rich tech stack including Wordpress VIP, MYSQL, PHP, Bootstrap, Javascript, CSS3, and HTML5, driving excellence in digital delivery.• As the principal engineer, I was central to both the re-architecture and redesign efforts, working intimately with diverse teams to achieve our unified goals. -
Senior Frontend DeveloperOpen Influence May 2014 - May 2015Los Angeles, California, Us• Championed the adoption of forward-thinking technologies, leading to streamlined operations and heightened code quality standards.• Slashed code integration time by 30% through the introduction of Agile practices, GitHub flow, and continuous integration processes.• Consistently ranked as a top-performing developer, setting the benchmark for excellence and innovation within the engineering team.• Played a pivotal role in fostering best practices, enhancing conventions, refining documentation, and managing the overall codebase.• Led the charge in transitioning the team to Agile methodologies, ensuring efficient workflows and timely project delivery. -
Senior Frontend DeveloperKarma Labs, Inc Jun 2014 - Aug 2014• Served as the lead frontend engineer on an agile team, driving excellence in both UX and UI domains.• Collaborated closely with cross-functional teams to ensure user-centric designs and optimal user experiences.• Pioneered the utilization of a diverse tech stack to achieve robust and scalable digital solutions.• Tech Highlights: CSS3, Backbone, Node, Express, Mongo, Mongoose, Redis, Gulp.
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Frontend EngineerIgnition Creative Jul 2013 - Jun 2014Us• Spearheaded the development of interactive experiences, employing a diverse technology stack to deliver unparalleled user experiences across platforms.• Played a pivotal role within a large technical team, crafting solutions for prestigious clients including NBC, Universal, Disney, Netflix, FOX, AMC, among others.• Fostered strong collaboration with cross-functional teams, bridging the gap between technical execution and creative aspirations.• Technologies: HTML5, CSS3, SASS, LESS, STYLUS, Coffeescript, Javascript(ECMA5), jQuery, Backbone, Chaplin, Angular, React, Brunch, Grunt, Gulp, and beyond. -
Junior Software EngineerCreative Circle Feb 2013 - Jul 2013Los Angeles, Ca, Us• Orchestrated a tailored Wordpress installation for Danny Lee Productions, ensuring seamless integration and optimal performance.• Collaborated closely with stakeholders to align technical execution with project requirements, delivering a customized digital experience.• Technologies: Employed a robust mix of technologies including CSS, HTML, PHP, and Wordpress, ensuring flexibility and scalability for the platform. -
Junior Software EngineerOnvi Media Jan 2012 - Feb 2013• Pioneered the development of key sites, notably for prominent clients like Apple Vacations and Viking Cruises, showcasing versatility and adaptability to distinct requirements.• Worked in tandem with cross-functional teams to ensure a holistic approach to web development, prioritizing both aesthetics and functionality.• Technologies: PHP, HTML, CSS, jQuery, Java, and Spring to deliver high-performance sites that catered to client-specific needs.
Greg Parks Skills
Frequently Asked Questions about Greg Parks
What company does Greg Parks work for?
Greg Parks works for Measured
What is Greg Parks's role at the current company?
Greg Parks's current role is Senior Principal Engineer.
What is Greg Parks's email address?
Greg Parks's email address is su****@****ail.com
What is Greg Parks's direct phone number?
Greg Parks's direct phone number is +190927*****
What are some of Greg Parks's interests?
Greg Parks has interest in Photography, Video Production, Music.
What skills is Greg Parks known for?
Greg Parks has skills like Web Design, User Experience, Web Development, Css, Online Marketing, Php, Javascript, Backbone.js, Angularjs, Mysql, Html5, Web Applications.
Who are Greg Parks's colleagues?
Greg Parks's colleagues are Pedro Rodríguez, Bianca Toledo, Ariel Feder, Chinmay Dabhade, Mayuresh Oak, Deepak Rane, Ashin Kanakaraj.
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