Subramaniam Palghat Balasubramanian Email & Phone Number

- Product Management team for the International Direct to Consumer product suite, spread across North America, South America, Asia and Africa.- Specializing in driving product strategies and features across diverse markets such as India, Hong Kong, South Africa and Colombia with a data driven and testing based approach.- Product Owner for all Analytics and Tracking initiatives. Write user stories, groom requirements and help multiple agile development teams execute analytics programs- Work closely with Product Managers to help them evaluate performance of features and products - Assist product and marketing team in prioritize features and content through A/B and multivariate testing

Greater Chicago Area

- Built dashboards and KPI reports that enable executives, product managers and business leaders to make decisions on the business and drive product strategy- Facilitate product optimization by building and maintaining relationships with key stakeholders in global multidisciplinary matrix-ed teams. - Support A/B testing and analysis of product usage data. - Support and facilitate product analytics & insights in emerging international markets. Helping key insights and strategies to spread across regions via osmosis.- Foster business & consumer understanding in key technical teams responsible for the products.- Support all advanced platform implementations (Google UA, Tableau, GTM, Google 360 analytics integrations with optimization testing and customer satisfaction measurement tools, etc.).- Identify tracking required to measure the success and defining measurement plans of new products and initiatives, translating business needs into BI requirements for the development team when necessary.- Act as a conduit for transfer of successful products and services from developed markets such as the U.S to emerging international markets in tried and *tested* manner, such that it is customized to the cultural and financial environment of the market.- SME on consumer behavior w.r.t products usage and purchase cycle

Greater Chicago Area

Masters in Management of Information Systems- Database Management Systems using MySQL- Business Statistics using R- Marketing- Marketing Analytics ( Segmentation & Classification, Positioning, Customer Choice, Customer Lifetime Value, Bass Forecasting , GE Portfolio Matrix)- Operations Management- Enterprise Information Infrastructure Planning & Security- Enterprise Application Development using Java- Healthcare IT & Analytics- Electronic Marketing- Information Systems Strategy and Policy- Cognitive Computing & IBM Watson Analytics

Greater Chicago Area

Leverage data analytics and key insights to drive client strategy and provide a decision support system to strategic initiatives. Key activities included - Analysis of large data-sets to support key decisions - Creation of projections and benchmarks for measurement and analysis - Regular Reporting on key metrics and performance indices - Visualization of data for discerning underlying patterns and insights - Set up and management of Dashboards - Measure performance of strategic initiatives - Creation of measurement strategies for alignment with business objectives - Tagging of on-site elements for in-depth measurement - Quality assurance checks to maintain in-depth measurement and stability of tagging - Chicago Open Data Internship Project

Consultation on Organic Digital Marketing for search exposure on Search Engines like Google, Yahoo & Bing etc

Mahape, Navi Mumbai,India

• Designed, optimized and executed strategies in digital marketing and online marketing• Specialized in SEO, helping multinational and domestic clients gain valuable search engine exposure in terms driving traffic and generation of leads organically. • Experienced in Enterprise class Data Analytics Platform Google Analytics for data mining and campaign performance measurement.

Iit Bombay

• As part of my training I was assigned to a group of researchers working on irrigation & automation solutions for Automated Greenhouses and Small time farmers growing crops like mushrooms and non-native herbs like Asparagus• Training included a brief entry level Robotics workshop which served as a test bed for selecting candidates for the program and assignment of project modules• Was exposed to IIT Bombay’s custom Robotics platforms & Panda Board and Beagle Board Platforms

Sion, Mumbai

• Was responsible for organizing various seminars and workshops for students of the college• Conducted several seminars on Presentation and soft skills to improve their chances of getting placed• Was also responsible for setting up the Robotics club in the institution

Master Of Science (Ms), Management Information Systems

Certificate Program In Product Strategy, Product Management

https://execedcertificate.kellogg.northwestern.edu/2ae65154-a19b-4de3-9526-256522993fe4

Bachelor Of Engineering - Be, Computer Science

Bachelor Of Engineering (B.E.), Computer Science

Hsc, Science

Ssc