I'm a digital transformation enthusiast, specializing in crafting compelling content strategies, driving audience growth, monetizing video content, optimizing video operations and fostering strategic partnerships.Driving off-platform user and revenue growth while maintaining a strong P&L discipline is something I specialise in. This I believe this can be best achieved by breaking the silos and having a more cross functional approach. While understanding digital consumption patterns is a constant obsession, I am currently immersed in integrating generative AI in the newsroom. Whether it's breathing life into struggling ventures or scaling up digital businesses, zero to one or one to hundred challenges excite me. In my earlier avatar I was a reporter who specialised in conflict zone reporting and was honoured with the 'Ramnath Goenka Award for Excellence in Journalism' in 2016.