Responsible for the following:•To achieve volume targets for the designated territory through effective implementation of sales strategies•Sales planning/ stock requirement forecast•Existing Distributor management•To initiate and liaise with Key on-premise outlets in order to generate sales volumes on a sustainable basis.•Plan and organize sales promotion activities to sustain and improve brand visibility•Be responsible for on-premise merchandising, including collaterals, permanencies, tie-ups, associations•To effectively communicate company policy in order to stream-line the flow of business•Constantly monitor outstanding & take action to minimize the same. Regular collection of statutory documents•To plan and execute sales promotion activities in order to generate demand/ push build/ sustain & improve brand image

Responsible for the below:a) Maximize the impact of marketing programs and sales efforts.b) Marketing Communication & PR.c) Coordination of Events & Festivalsd) Generating agreements for in-store Visual Spaces with various brands to enhance their brand visibility e) Negotiating deals with the third party by outsourcing space for their brand promotions, product launch, demonstrations, display etc.f) Corporate Communication of the Storeg) Managing Institutional Business

KEY RESULT AREASSales & DistributionIn charge of 4 distributors & 10 Redistributors across Allahabad District. Responsible for Primary & Secondary Sales of entire range of Merry Food products.Formed a channel of distribution by appointing 3 new Redistributors for initiating business across Allahabad.Sales & Marketing Catalyst between the local marketing setup, distributors and the retailers.Participated and supervised various promotional activities.Planning and launching of new products. Sales force training Shaped the sales team of 16 DS and 2 pilot salesman by appointing and training them on Job Sales force motivation through training and conceptualizing of incentives schemes in line with company's parameters and growth.Planning and forecasting Forecasting of sales, planning and indenting of stocks on weekly, monthly and quarterly basis.Target setting, division of targets into distributor wise and Salesman wise. Supply chain and Inventory control Co-ordination with C&F on day to day basis on availability of stocks and timely dispatches and made sure that the stocks reaches the territory in time.Maintaining the right inventory of stocks at distributors point and made sure that the stocks take care of the target achievement.Responsible for follow-up on all day to day operational issues