- Planned and executed various digital marketing activities, including SEO/SEM, marketing database, email, social media and display advertising campaigns.- Developed effective digital marketing strategies backed by research and analysis to attain set ROI and KPI goals.- Implemented email campaign automations for onboarding customers & performed A/B tests to get the best inboxing rates.- Collaborated with the design & brand teams for creating attractive HTML email templates for boosting the click-rates.- Managed both on-page SEO and off-page SEO for the company and collaborated with the content marketing team to plan & create high-quality content including keyword research & link building activities.- Drive organic traffic to the website through SEO exercises, paid media & SEM activities to support business objectives- Expertise with SEO tools like Ahref, SEMRush, Moz, Google Search Console & Google Analytics.- Responsible for end-to-end management of all social media campaigns on platforms including Facebook, Instagram, LinkedIn, Youtube and Google, from planning to analysis stages- Experience in digital marketing systems and applications such as: CRM, marketing automations & website CMS.- Drafted plans & strategies to launch press releases, case studies, white papers, and media summaries to enhance company's voice including graphic designs & collateral materials.- Identified issues that may have a negative impact on the organisation & advise on communication plans to manage situation.- Searched & Participated in relevant events worldwide for brand awareness & lead generation.- Negotiated with event organisers, agencies, vendors, and media partners for closing deals in best possible budgets.- Maintain complete documentations for all product related activities.- Proficient in using tools like MS Word, Powerpoint, Excel, Google Docs, Sheets.

- Major Achievements include - increment in renewal visit rates from 27 to 62% by executing and optimising email/sms campaigns, Increment in revenue by 1 Million per month by Targeted Exit Intents and running retargeting email/sms campaigns. - Managed Products like NotifyVisitors, Gupshup, SmartTech, Credence, WhatsApp Bot, ChatBot, etc.- Coordinate with all stakeholders and post updates.- Analyze key metrics of the product (Pageviews, Bounce Rate, Time on site, etc) using Google Analytics & Adobe Analytics. - Take feedback from the relevant audience and generate actionable insights.- Analyzed & Designed customer engagement journey for existing customers- Responsible for Conversion Rate Optimization using, A/B testing and heatmaps- Key participant in decision making for core subjects like communication strategy, target audience, Re-Targeting, Messaging, etc. for new policy issuance & renewals- Chosen to present plans in monthly governance meets with our MD & other stakeholders- Planned, scheduled & acted as an approval point for sending any communication- Increased internal efficiency by 80% via automating work in excels via Macros, Streamlining internal interactions with ChatBots, etc.- Build Wireframes, SDLC & BRDs, FRDs for complete projects- Proficiency in working with tools like Postman, SoapUI, JIRA, KANBAN, MS Outlook, Word, Powerpoint, Excel.

Gathering and analysing information, formulating and testing hypotheses, developing and communicating recommendations.• Coordinating with Business and Operations team to identify problems, prepare case studies and suggest solutions• Work with mobile application development and research teams on designing, building and deploying customer-oriented solutions• Establish scalable, efficient, automated processes for model development, model validation, model implementation and large scale data analysis.• Develop metrics and prototypes that can be used to drive business decisions.

Part of the mobile team responsible for developing applications for devices powered by the Android operating system.• Design and develop applications for the Android platform• Collaborate with cross-functional teams to define, design, and ship new features• Work with outside data sources and APIs• Unit-test code for robustness, including edge cases, usability, and general reliability• Work on bug fixing and improving application performance