Handling a business of 100+ Crores and a team of 8 direct reportees, 100+ indirect reportees and 17 channel partners.Manage the entire FMCG portfolio of GCPL - Personal Wash, Hair Colour and Home Care which includes iconic brands such as Cinthol, Godrej No 1, Godrej Expert, AER, Good Knight and HIT.

Gallop MT Batch of 2016

Project Summary: Designed and Executed an IMC Campaign for brand LAL HIT across digital, in-store and on-ground touch points• Developed digital strategy with objective of educating consumers & establishing strong link between roaches & food poisoning at homes • Executed social media activations, digital banners & a microsite in collaboration with Linteractive • Designed creatives and executed POSM across 16 Modern Trade outlets in collaboration with Lowe Lintas and Candid… Show more Project Summary: Designed and Executed an IMC Campaign for brand LAL HIT across digital, in-store and on-ground touch points• Developed digital strategy with objective of educating consumers & establishing strong link between roaches & food poisoning at homes • Executed social media activations, digital banners & a microsite in collaboration with Linteractive • Designed creatives and executed POSM across 16 Modern Trade outlets in collaboration with Lowe Lintas and Candid Marketing Show less

Project Summary: Developed a brand strategy for self-defense workshops & designed sustainable marketing campaign for potential donors • Identified key consumer insights by surveying 155 potential donors, interviewing 80+ underprivileged women & conducting 2 FGDs • Conceptualized a 3-month marketing campaign & established KPI’s; Conducted a pilot workshop attended by 45 potential donors• Executed 4 key recommendations including a social media campaign resulting in increase of… Show more Project Summary: Developed a brand strategy for self-defense workshops & designed sustainable marketing campaign for potential donors • Identified key consumer insights by surveying 155 potential donors, interviewing 80+ underprivileged women & conducting 2 FGDs • Conceptualized a 3-month marketing campaign & established KPI’s; Conducted a pilot workshop attended by 45 potential donors• Executed 4 key recommendations including a social media campaign resulting in increase of leads by 25% & overall donation by 20% Show less

I had a brief stint at Ashok Leyland for six months. The initial two months comprised of rigorous training which included comprehensive courses on engines, service training, operations, 6-Sigma and also various other personality improvement courses including dining and business etiquette. This was followed by a 3 months Six Sigma project where I led a team and worked in collaboration with Hinduja Foundries Ltd, Ennore to reduce defects in the engine cylinder head using DMAIC… Show more I had a brief stint at Ashok Leyland for six months. The initial two months comprised of rigorous training which included comprehensive courses on engines, service training, operations, 6-Sigma and also various other personality improvement courses including dining and business etiquette. This was followed by a 3 months Six Sigma project where I led a team and worked in collaboration with Hinduja Foundries Ltd, Ennore to reduce defects in the engine cylinder head using DMAIC methodology. Reduced the defect count by 70%. Upon the successful completion of the project I was assigned to the production department at the Ennore facility. Show less