Major Responsibilities: Brand Management and Integrated Marketing Management Develop effective and creative marketing and communication strategies and operational plans for brands growth. To create and execute short-term, mid-term and long-term communications strategy, producing other marketing elements such as advertising campaigns, packaging, logos, TV scripts, and messaging, audio-visuals, leaflets, brochures, banners, print ads, electronic ads, billboards, point-of-sales materials to be used in different media.  Develop and manage integrated digital and social media strategy, different audience targeting such as new consumers, serving loyal consumers and awareness driving. Define and monitor social media KPIs, measure the success of social and digital media campaigns Innovate and develop new products through identifying opportunities, consumer needs and market trends Design campaign effectiveness evaluation study, brand audit and performance tracking of brands Lead and Execute TV Reality show and Event Audition of Ispahani Mirzapore Banglabid. Lead and Execute Award Program of Blender's Choice-Daily Star OTT and Digital Content Awards 2021-22 and 2022-23.

Brand Development,Planning and Monitoring and worked on category growth development.

In HSBC Bank i was involved in export payment.For that i was involving offshore and onshore banking activities .i checked trade documents and cooperating my team for concerned work.