Heading the Merchandise and Retail Planning of Stores as well as the online business for CFS VisionResponsible for installing processes and best practices for a scale up of 500 stores from the current 50Delivering the AOP of the year and the GM target to get the desired EBITDASetting up of Standard procedures for Planogramming, Assortment Planning, Demand Forecasting Building D2C and online marketplaces assortmentTech build up to create Auto replenishment and forecasting for minimised out of stock situation

Handled more than 80 Sunglass Hut Stores in India, as well as sunglasshut.comHelped triple the topline within 5 years(few openings), recovery post Covid and EBITDA levels of 15% in the businessReduced obsolescence to the tune of 10% from very high levels of 45% when picked up in 2016, reducing discounts in the business as a resultImplemented a highly integrated system of projection management of Oracle and highly automated replenishment management system by SAP, seamlessly integrating the bothCompleted most optimum assortment among the formats across Lifestyle, Affordable Luxury, Fashion Luxury and Luxury brands – Dappling in brands such as Ray-Ban, Oakley, Michael Kors, Emporio Armani, Prada, Dolce & Gabbana, Bvlgari, GucciProjected OTB and subsequently assortment and distribution for new productsFunctioned on software like: SAP and forecasting tools of Oracle to manage the optimization in service levels of products on the floor in lead timeLed Advertising campaigns on front doors as well as digital mediums such as Instagram, detailed analysis of such campaigns and building best practices for future successesPlanned E-commerce related promos to create dynamic peaks in Sales through tactical means, done when there is a traffic spike planned

Managed the business of Bags and Eyewear at Jabong, topline peak in 2015 at 150 croresMaximized revenues by maintaining a minimum number of efficient sku’s and identifying the non-selling articles, planning liquidation and activation for stock which is not movingPlanned reorders, what to keep in the next season, what to drop is an integral prerogative, optimized quantities in selling styles throughout the season, also managing timely liquidation of the non-moving sku’s Focused on sourcing in the private label, making the private label a strong pillar in the revenue and assortment, contributing to 40% of the total sales, also maintaining a very healthy bottom-line in the private labelVisited vendors in China for constantly updating portfolio and researching European and American buying patterns at various factories there, also visiting fairs for scouting new vendors to be part of the portfolioAchieved revenue targets MOM consistently and maintained a healthy bottom-line in the categoryMaintained relationships with organizations like: American Tourister, Luxottica, Safilo ,Samsonite, Tommy Hilfiger, Arvind Brands, Madura Brands, Nike, Puma, Lavie, Da Milano, Hidesign; bringing in top brands and constantly updating the brand catalogue, facilitating their online activities from time-to-time

Managing the SIS model for retail of fashion jewellery and related accessories to chain stores Pan India, Managing brand HI LOOK across the Indian geography

Part of the domestic sales team of the Fedex India Brigade, which entered India as PAFEX(Prakash Air Freight),Responsible to drive revenue out of key accounts in assigned territory of Delhi, managing relationships with key accounts such as TCS, Oriflame, Madura CoatsDeliverable consisted of bringing a certain amount of new business in a quarter as well as penetrating into the existing accounts and maximizing their revenue