Working in the role of a quantitative consumer insights associate for the emerging vertical at Nielsen. My overall responsibility lies in the following areas within Nielsen;* Studying and understanding business problems, business processes & markets of the client in order to devise the most suitable research studies that bring forward relevant data and insights. This is achieved by way of utilizing proprietary & other commonly used research products* Maintaining healthy client relationships and achieve quarterly/ annual revenue targets* Managing the research process by way of devising relevant research sample, coordinating with programmers, field teams, data analysts and maintaining direct expense percentage targets* Analyzing data from the research and other sources to provide clients with actionable insights that are both proactive and reactive helping develop their businesses* Assist or lead the usage of new research methodologies/ products that will help increase research process efficiency and provide better insights

D. Samson & Sons (DSS) is the main marketing and distribution arm of DSI Samson Group which is a renowned brand in the Sri Lankan market most famous for its footwear products. I was responsible for maintaining the overall brand health of ladies footwear brands, casual & sports footwear brands, gents' formal footwear brands, non footwear brands and the complete portfolio of international brands by way of;* Strategizing and executing annual marketing communication & promotional campaigns in order to achieve sales targets related to the brand. This includes developing ATL & BTL communications, developing push & pull strategies, managing activations, managing internal & external stakeholder relationships, media plan evaluations, budget setting, ROI calculation & VM planning.* Developing the optimal product and price mix for the brands for each season together with the merchandising & new product development teams. This process includes conducting frequent market research activities to identify competitor activity & competitor/own product movement, generating customer/target customer feedback on current & upcoming products, further utilizing the data from market research to identify gaps in the current product & price grid, setting growth targets for each financial year and maintaining optimal stock levels.In addition I also oversee the digital marketing activities of the organization & manage special projects such as dealer conventions, fashion shows, major sponsorship activations (ITN Sooriya Mangalya etc.)

Heritors Holdings is an indoor and outdoor advertising agency specializing in LED wall advertising. Having its LED walls in several central locations in Colombo, I was entrusted with finding new clients to advertise in these LED walls and maintaining profitable relationships with them.

Erbenizer was the first of its kind to be introduced in Sri Lanka in 2009 as as online magazine that covered almost all areas of interest of the Sri Lankan youth. A highlighting aspect of the offering was the event coverage provided by the magazine at an extremly low cost but far more effective than traditional media. As a writer, I wrote several feature articles on technology, opinions, social concerns and current events.