1. Set directions for the development of digital channels, content curation, and dealer communication strategy that aligned with the buyer’s journey; oversaw overall integrated marketing execution and managed 3rd party vendors2. Managed GTM initiatives, including value proposition and messaging development, key account relations, and media communications; drove EP portfolio and post-launch feedback analysis; reported regional market share, competition landscape, and user insights for product, sales, and marketing strategy adjustments3. Developed lead generation campaigns to attract and drive usage and demand; oversaw performance across SEO, SEM, email, blog, landing pages, webinar, social media, website, and regional dealer events and tradeshows; 10X follower growth on Linkedin, 94% traffic increased in referral; 150% sales inquiry growth from 2020-20224. Conceptualized and created audience-facing marketing assets to convey brand value and promote product understanding, including brochures, animations, success stories, landing pages, infographics, feature videos, presentations, company blog, and social media posts across all venues5. Initiated and developed EP Academy to facilitate the lead nurturing process and engaged the international dealer community; achieved 18% sales close rate through this webinar program development and 8% new dealer acquisition rate from 2020-20226. Created and drove EP dealer loyalty program across Europe, North America, APAC, and Latin America; from onboarding, sales enablement, and joint-marketing activities, to regional aftersales support to strengthen brand engagement, and support regional market growth; developed dealer influencers to covey EP’s core value in the community7. Collaborated with EP branches in Europe, the U.S., Japan, Australia, and Thailand to streamline global marketing efforts, provide guidelines, brand assets, and support to ensure regional marketing execution, and maintain a consistent brand voice

1. Developed and executed the digital marketing strategy, including website redesign, social media outreach, blog, newsletter, and webinar to boost brand awareness and drive adoption, and usage of the Fanews platform2. Elevated brand profile by securing speaking opportunities and media interviews for key executives at public forums, conferences, trade shows, seminars, and other events 3. Maintained media relationships to manage Fanews’ publicity; created brand narratives and product messaging to expand target reach and brand awareness; coordinated product launch events, user workshops, and developer forums across China

1. Developed annual marketing strategies and executed IMC campaigns for product marketing, digital, and event marketing; managed budget plan for press, SEO, social media, corporate events, tradeshows, and 3rd party vendors2. Tailored and implemented PR strategies, including CSR campaigns and smart classroom sponsorship, to enhance brand impact; built and maintained media relationships to promote brand visibility and honors3. Managed all product launch initiatives: defined product value proposition and messaging, developed creatives and media outreach, and conducted sales training; monitored competitors’ activities and adapted market changes for optimization4. Developed holistic content assets in the format of success stories, videos, banners, brochures, presentations, websites, blogs, and ebooks to translate technical features into user benefits to convey product value and services to target segments5. Oversaw end-to-end marketing event coordination such as educator webinars, product launch events, industrial talks, school visits, tradeshows, and power user conferences for brand visibility, market acquisition, and customer retention6. Developed Team Model Research Institute providing the smart teaching training program and AI education professional development program as part of TeamModel services

1. Developed annual marketing plans/calendar and executed all marketing and CRM efforts to attract interest and convert leads, such as social media, email marketing, educator webinar series, learner-led events, conference coordination, and holiday promotions; Tracked and analyzed campaign performance and provided debriefing for future optimization2. Owned the Cheng & Tsui Professional Development Sponsorship program to establish brand authority and deepen the connections with the North American Asian language associations and educator communities 3. Created compelling and explicit marketing materials for product promotion and SEO purposes, including website, print, and digital ads, landing pages, brochures, and catalogs