Sue Cummings Email & Phone Number

Living a long-time dream in 2014-15: a sabbatical to explore the places, the music, the history, and the people that make the US unique. Follow us at traverse.us.com, and on Trover, the travel photography site: trover.com/u/traverse.us.

Redwood Shores, Ca

Strategy and execution of global integrated marketing in the fast-growing Wi-Fi market• Corporate marketing: positioning, messaging, brand communications, PR, AR• Field marketing: demand generation, marketing automation • Channel marketing: partner go-to-market programs

Greater Seattle Area

Strategy and execution of brand marketing programs that create connections throughout the engagement funnel. From building the brand, to building demand, to building loyalty and evangelism, I help growing technology companies compete and win in a dynamic market environment. - Deep experience leading disciplined, strategic marketing campaigns, programs, and teams - Recognized by CEOs as a “high performance marketer”: motivated, driven, entrepreneurial, and committed - Excellence across branding, marketing, and communication disciplines, in support of the end-to-end marketing and sales funnel

Bellevue, Wa

Marketing and brand building: managing website, content marketing, search, social media, and online advertising.• Brand leadership positioning, message and communications architectures • 7% month-over-month brand awareness growth over 24 months• Marketing planning and execution of programs and integrated campaigns; segment strategy • Reporting on KPIs and marketing effectiveness to drive continuous optimization• Marketing automation and CMS systems • Consistently exceeded quarterly lead generation KPIs

Seattle

Aventail was purchased by SonicWALL in June, 2007

Seattle

Strategy and execution of global integrated brand, marketing, communications, and programs• Corporate and product branding, positioning strategy, and messaging in a “tornado” environment• Worldwide product launches and partner go-to-market programs • 24% average half-over-half "brand halo" growth over two years• 20% average quarterly demand generation growth over two years• Launched customer expansion program, customer revenue grew 46% in first year

Seattle

Integrated brand strategy, marketing, communications, and CRM programs• Brand repositioning strategy: company grew through multiple market cycles; doubled revenue while replacing 90% of ‘dot.com’ customers• Managed websites and portals, online and print advertising, events, sales support, PR and analyst relations, creative content development • Demand generation campaigns with a 25% response rate

Branding and marketing communications consultancy

Branding and marketing communications consultancy