Sudarshan K Satishchandra Email & Phone Number

Seattle, Wa, Us

Seattle, Washington, Us

- Designed, planned, built scenarios, and performed future impact analysis to facilitate & prioritize AB tests for launch features for Personalization and recommendations through ROI analysis and Causal inference. Performed in-depth post-test analysis for various AB tests where unexpected results were seen, for topics like Fashion Map, Wishlists, and Return rates, to provide actionable insights- Increased Click-through-rate by personalizing browse node results by incorporating optimized shopper affinity variables (price and brand) for the ranking model while managing the data pipeline- Expanded shopper visit coverage through targeted population optimization for the personalization model- Automated monitoring of KPIs by building ETL workflows and self-service tableau dashboards focused on personalization which influenced investment, goal setting, and product development decisions

Seattle, Wa, Us

- Developed data pipelines to support eLearning for 50K+ Amazonians by building key metrics and high-visibility reports while providing insights and recommendations- Prioritized feature roadmaps, enabled product launches by quantifying impact, designed AB tests, defined product metrics, evaluated trade-offs to select north-star metrics, and set ambitious yet achievable goals-Spearheaded initiatives, identified improvement areas, and provided prescriptive analysis while collaborating with cross-functional stakeholders across geographies, resulting in a 6% increase in completion rates

New York, Ny, Us

- Led a team in migrating 30+ Models of CCAR and CECL to an automated integrated environment (Bit bucket & Autosys) to enable efficient tracking of processes and reduce human error- Automated the comparison and generation of slides which measures the performances of test and control campaigns using VBA which reduced the turnaround time from a day's work to 20 mins

New York, Ny, Us

- Developed a model to forecast credit card balance and sales of promotional campaigns at the product segment level, resulting in strategic decision-making and an $80+ Mn increase in profits while building internal frameworks that were widely adopted- Retained over 600K customers by A/B testing rate sale campaigns targeting the churning customers to improve credit card sales and balances - Increased credit card sales by 7% by identifying upsell opportunities across products and segments- Built data pipelines and critical dashboards to monitor 50+ KPIs. Generated insights, aided prioritization, and set goals

Northbrook, Il, Us

- Led analytics & data science projects which involved data cleaning, data manipulation, EDA, statistical modeling (predictive modeling & machine learning) and other techniques, visualizations, generating actionable insights & and presentation - Supported product launches for a Fortune 50 pharmaceutical manufacturer by forecasting sales and market share, estimating optimal spending budgets, identifying the possible early adopters and estimating the sales force required- Optimized marketing spends and impacted sales force sizing for various products and portfolios to ensure maximum profits using Marketing mix models by influenced budgets of over $800M and ensured profits of 8%- Identified the drivers for a decrease in market share of the drug by leveraging Logistic regression & Random forest- Determined the sales force sizes for 4 semesters for various portfolios and products for a pharmaceutical manufacturer, resulting in the recruitment of many sales representatives- Mentored many new employees closely on statistical techniques and tools

Northbrook, Il, Us

- Supported business decisions for marketing, advanced analytics and brand strategy teams which had a transformational impact on businesses- Analyzed customer responsiveness and behavior for statistical segmentation of the customer universe to determine appropriate promotional targeting- Enabled effective marketing by managing experimental campaign design through randomized block design and power analysis. Conducted post-test measurements through hypothesis testing & ANCOVA for campaign evaluation and optimization

Master'S Degree, Business Analytics

Bachelor'S Degree, Telecommunications Engineering