Owning the P&L of India and CN.1/ Leading Revenue and BizOps for APAC and China (Export) Markets with a team of 8 FTEs propelling the region to a 4x growth y-o-y while also supporting the broader Product Strategy directionally towards scaling InMobi DSP to be the #1 Global Mobile Advertising platform.2/ Enabled App Marketers from various mid-size brands (0.5-1M MAU) to allocate Spends with confidence and scale at lower CAC or higher ROI and propel them to a multichannel growth… Show more Owning the P&L of India and CN.1/ Leading Revenue and BizOps for APAC and China (Export) Markets with a team of 8 FTEs propelling the region to a 4x growth y-o-y while also supporting the broader Product Strategy directionally towards scaling InMobi DSP to be the #1 Global Mobile Advertising platform.2/ Enabled App Marketers from various mid-size brands (0.5-1M MAU) to allocate Spends with confidence and scale at lower CAC or higher ROI and propel them to a multichannel growth phase.3/ Working closely with the InMobi DSP Product to leverage AI and operational ML to power incremental scale to advertisers. Show less

Part of the InMobi DSP Trading desk (Programmatic Buying Unit) on Brand.1/ Led the revenue delivery and owned end-to-end Product BizOps in APAC for the Brand focused managed-serve arm of a B2B Mobile Advertising platform (iDSP). Orchestrated growth in Strategic accounts, thereby helping scale up revenue in top accounts like HUL, Diageo, and GCPL and adding a $14M+ ARR in APAC to InMobi Marketing Cloud(IMC).2/ Led Strategic Initiatives for InMobi – Led the Pixel initiative(Brand… Show more Part of the InMobi DSP Trading desk (Programmatic Buying Unit) on Brand.1/ Led the revenue delivery and owned end-to-end Product BizOps in APAC for the Brand focused managed-serve arm of a B2B Mobile Advertising platform (iDSP). Orchestrated growth in Strategic accounts, thereby helping scale up revenue in top accounts like HUL, Diageo, and GCPL and adding a $14M+ ARR in APAC to InMobi Marketing Cloud(IMC).2/ Led Strategic Initiatives for InMobi – Led the Pixel initiative(Brand Performance and lead gen/purchase campaigns) from Zero to $230K in Q4 2021 with efforts to build this to a Million dollar business. From product conceptualization with Product teams, solutions engineering teams, and building a new revenue stream to driving GTM, and BizOps, the project is now operating at $500k/Q.3/Liaised with DSP Product Managers and Solution engineering teams to Build in-house products by analyzing and studying comparatives across other competitor channels. This is an ongoing project for Brand Performance and has translated to a 500k/Q revenue for the Unit. Show less

Global Client Services (GCS) | Media Buying Unit | Brand1/ Took over the Brand Trading team and acted as a single POC globally, handling the delivery of close to 100+ Advertisers. 2/ Took ownership to streamline, manage and grow Brand advertising in APAC by exploring opportunities across verticals and cross-selling and upselling by assisting the relevant Stakeholders (Sales, Account Management) with Data & Insights, Research, Cost Success models thereby scaling up revenue in APAC at a… Show more Global Client Services (GCS) | Media Buying Unit | Brand1/ Took over the Brand Trading team and acted as a single POC globally, handling the delivery of close to 100+ Advertisers. 2/ Took ownership to streamline, manage and grow Brand advertising in APAC by exploring opportunities across verticals and cross-selling and upselling by assisting the relevant Stakeholders (Sales, Account Management) with Data & Insights, Research, Cost Success models thereby scaling up revenue in APAC at a 20% Q on Q growth. Show less

1/ Operationally involved in the evaluation of different DSPs based on multiple KPIs including demand Pipeline across brands, ReMarketing & User Acquisition campaigns across different regions.2/ Worked with the internal stakeholders to automate multiple processes which lead to greater efficiency and reduced the turnaround time significantly.3/ Headed the operational aspects of the restructuring of the Ad-Ops unit to create a potent global Demand Ops team handling operations of over 100+… Show more 1/ Operationally involved in the evaluation of different DSPs based on multiple KPIs including demand Pipeline across brands, ReMarketing & User Acquisition campaigns across different regions.2/ Worked with the internal stakeholders to automate multiple processes which lead to greater efficiency and reduced the turnaround time significantly.3/ Headed the operational aspects of the restructuring of the Ad-Ops unit to create a potent global Demand Ops team handling operations of over 100+ Advertisers daily. Show less

1/ Managed end-to-end campaign operations – setup, optimization, troubleshooting, creative refreshes, and ad-hoc reporting requests.2/ Part of the supply ops global initiative to onboard new publishers, manage pub expectations and maximise publisher revenue.