Sudeshna Basu Roy, spear headed the formation and set up of Marg as a training and consulting organization since 2007. Marg team delivers training and consulting in the areas of soft skill, Finance and MS Office across all levels of management. Her present responsibilities in Marg include formulate and implement strategic goals and objectives, Marketing, Business Development, Finance and HR. Currently Marg Business Transformation is the authorized affiliate of Prosci Inc (world leaders in Change Management) in the Indian subcontinent. Marg provides change management certification, enterprise trainings and advisory services in the field of change management. Emergenetics and Human Synergistics are also couple of global offerings which have been added to the portfolio. Under severe competition, cost challenges, economic scenario, pandemic she has enabled Marg to get a niche share in the training market in India ably managing a team of highly professional and experienced trainers and fast paced business development team. She is also responsible for future market expansion and getting Marg to the trajectory of growth.Her experience in business finance (management accounting ) roles (at Intel and Glaxo SmithKline) were mainly around annual planning of business, product and promotion strategies, ownership of brand and product PnL, product launches ,pricing , leading short term and long term revenue/margin analysis by product/brands/customers, establishing controls frame for sales and marketing groups, transitioning finance roles from other geographies to India, driving decisions of greenfield sites which formed the basis of taking up the challenge to start up an organization.