Category Marketing Manager @Jiomart. Handling Marketing & Merchandizing For Food, Mom&Baby & Pets Category

• Carried out concept validation & product performance researches in co-ordination with the research department and agencies• Analysed product launch feasibility basis cost analysis, sales forecasting, consumer likeability, and operational complexity• Collaborated with the Supply Chain Team, Brand Team, and the Operations team to ensure the successful launch of products• Successfully launched Pasta Pizza Party Range across 1300 stores that have been performing around 20% better than the benchmark • Monitored, analysed and reported the KPIs for all products and identified trends and found insights to build the food category • End – to – end planning of the content calendar of the month including BAU, product launches, and major festive brand campaigns• Successfully strategized and executed the exclusive digital-only launch of an innovative product like the Domino’s Pasta Pizzas• Collaborated with platforms like TVF, popular regional influencers and designed engaging social media content which led to an increase in engagement on the Dominos India social media handles by 10% during the Pasta Pizza launch campaign• Continuous Agency management starting from creative briefing, aiding design process and giving targeted feedback to close designs

• Identified which demographic and psychographic data of the readers could create better engagement and revenue opportunities• Developed strategies to identify the readers of different BCCL publications and did a feasibility analysis for each of the strategies• Planned a pilot run of the selected strategy for 60,000 readers by collaborating with multiple departments and external agencies• Analysed the data of the subscription customers to find insights for developing advertisement pitches.

• Worked on a project based on Informatica and Business Objects to dig trends out of the data provided • Headed a TPR(Target Project Release/Mini Project) and led a team of four to lay down the testing road map and successfully ensure the quality assurance of a digital application • Created 4 training modules and mentored the new entrants in my team • Devised a tool to prepare test data more efficiently and reduce the time required for test script execution by 30%.