Sudeshna Das Email & Phone Number

Bangalore

Category Marketing Manager @Jiomart. Handling Marketing & Merchandizing For Food, Mom&Baby & Pets Category

• Carried out concept validation & product performance researches in co-ordination with the research department and agencies
• Analysed product launch feasibility basis cost analysis, sales forecasting, consumer likeability, and operational complexity
• Collaborated with the Supply Chain Team, Brand Team, and the Operations team to ensure the successful launch of products
• Successfully launched Pasta Pizza Party Range across 1300 stores that have been performing around 20% better than the benchmark
• Monitored, analysed and reported the KPIs for all products and identified trends and found insights to build the food category
• End – to – end planning of the content calendar of the month including BAU, product launches, and major festive brand campaigns

Noida Area, India

New Delhi Area, India

• Identified which demographic and psychographic data of the readers could create better engagement and revenue opportunities
• Developed strategies to identify the readers of different BCCL publications and did a feasibility analysis for each of the strategies
• Planned a pilot run of the selected strategy for 60,000 readers by collaborating with multiple departments and external agencies
• Analysed the data of the subscription customers to find insights for developing advertisement pitches.

Kolkata Area, India

• Worked on a project based on Informatica and Business Objects to dig trends out of the data provided
• Headed a TPR(Target Project Release/Mini Project) and led a team of four to lay down the testing road map and successfully ensure the quality assurance of a digital application
• Created 4 training modules and mentored the new entrants in my team
• Devised a tool to prepare test data more efficiently and reduce the time required for test script execution by 30%.

Pgpm(Post Graduation Programme In Management), Business Administration And Management, General

Activities and Societies: • Core Team Member - Illumina (The disguised Market Research Club) • Core Team Member - Corporate Communications.

B.Tech, Electrical Engineering

Activities and Societies: • Senior Correspondent , Q4U Magazine • Event Coordinator, Literary Society • Vocalist , Calliphony • Management.

Higher Secondary, Science