Management Role:• Collaborate with the top management on marketing & branding strategies.• Managing marketing strategy, data insights and analysis.• Development of annual and long-term strategic plans.• Proactively identify and address potential opportunities, risks, and gaps.• Contribute to process improvement initiatives and project based work to drive efficiencies.Strategic Role:• From research to planning, marketing, advertising, activations, digital & social… Show more Management Role:• Collaborate with the top management on marketing & branding strategies.• Managing marketing strategy, data insights and analysis.• Development of annual and long-term strategic plans.• Proactively identify and address potential opportunities, risks, and gaps.• Contribute to process improvement initiatives and project based work to drive efficiencies.Strategic Role:• From research to planning, marketing, advertising, activations, digital & social media.• Develop ‘Go to Market’ strategy, define, design & deliver.• Management of CRM, marketing automation and best practices.• Customer insight and target market segmentation.• Identify key differentiators and competitive advantages.• Strategic inputs for customer acquisition.Marketing Role:• Programmatic advertising – use of strategy, platforms and technology, to make the best use of all available data to improve campaign performance, profitability, revenue and better insights.• Analyse market trends and customer data to develop plans and promote marketing effectiveness to current/potential customer segments.Digital Marketing:• Supervise Digital Transformation and CRM processes.• Establish a customer lifecycle strategy and supervise marketing campaigns to support customer acquisition, lead generation, growth, loyalty and retention.• Ensuring clear campaign KPIs, and measurement (metrics and tracking).• Deep Dive analysis and regular reviews.PR & Brand Promotions:• Data-driven storytelling and content marketing to extend reach and engagement across platforms.• Identify mediums & activities to reach out to audience and its influencers.Channel Development & Customer Relationship Management:• Collaboration with central & regional teams, unification, motivation, and strategic direction.• Training and improving skills of CRM team to enhance their capabilities. Show less

Strategic Marketing Support• Played a leadership role for entire marketing communications encompassing strategy, planning, creative, advertising, branding, media buying, planning, campaign execution, events & promotions, digital & social media campaigns, outreach programs etc.• Played a key role in developing and implementing marketing & communication strategy, campaign management, corporate branding, etc.• Performance review of the team, agencies, vendors etc.• Implement… Show more Strategic Marketing Support• Played a leadership role for entire marketing communications encompassing strategy, planning, creative, advertising, branding, media buying, planning, campaign execution, events & promotions, digital & social media campaigns, outreach programs etc.• Played a key role in developing and implementing marketing & communication strategy, campaign management, corporate branding, etc.• Performance review of the team, agencies, vendors etc.• Implement digital business initiatives.• Generating new ideologies (new concepts, new stories, new events).• Develop annual marketing plans & supervise delivery and post delivery analysis.• Corrective actions, ROI measurement and reporting.Media & Branding Support• Liaise with media houses for media buying, media releases, co-branding, associations and barters.• Supervise creative development, campaign plans etc.• Coordination with the advertising, media & digital agencies on board.• Manage branding of all company assets, airports, strategic locations, B2C zones, POS, etc. • Quality Control supervision of all branding assets and avenues.• Constant branding review and support for consistency in brand image and looks.• Supervise digital marketing team, managing entire digital portfolio.• Supervise social media presence on different social networks.Management Role:• Effective and accountable in executive decision making: Overcome complex business challenges and make high-stakes decisions using experience backed judgment, strong work ethics and integrity.• Management and operations: Participate in high-level operational initiatives, including turnaround management and reorganization.• Respect and leverage human capital: Motivate, mentor and lead the team of professionals. Live the culture and lead by example. Show less

Degree 360 is a marketing communication group consisting of an advertising agency, creative studio, digital marketing agency, event management division & software development unit. www.degree360solutions.comStrategic Business Planning & Operations Management• Leading the position of a SBU Head and responsible for P&L of the agency.• Managing strategy, creative, media, client servicing, digital marketing, film and production teams.• Strategic support on marketing &… Show more Degree 360 is a marketing communication group consisting of an advertising agency, creative studio, digital marketing agency, event management division & software development unit. www.degree360solutions.comStrategic Business Planning & Operations Management• Leading the position of a SBU Head and responsible for P&L of the agency.• Managing strategy, creative, media, client servicing, digital marketing, film and production teams.• Strategic support on marketing & advertising to existing/new clients.• Feasibility analysis of existing clients wrt their marketing & advertising spends vs. ROI.• Create annual marketing plans for clients in consonance with their leadership teams.• Offline & Online media planning supervision.• Lead creation and pitch presentations.• Participate in new business and support the growth of the agency.• Supervise and foster cross-agency relationships with creative and internal teams.• Campaign management to ensure the delivery and the post delivery.• Supervising activations/strategy/concept/presentation to clients.• Generating new ideologies to work on (new concepts, new stories).• Web design & development, content management & Google network & Social Media management.• SEO/ SMO, paid listings, social media marketing and PR. Show less

Manav Rachna Educational Institutions, founded in 1997, have grown to MR Group comprising of 3 Higher Education institutions & 12 schools and rated as one of the best education entities in India. www.manavrachna.edu.inOverall Responsibility:• Responsible for marketing communication & business development strategies• Supervision of marketing, advertising, brand development, media buying & release, student engagement programs, website, digital & social media management & public… Show more Manav Rachna Educational Institutions, founded in 1997, have grown to MR Group comprising of 3 Higher Education institutions & 12 schools and rated as one of the best education entities in India. www.manavrachna.edu.inOverall Responsibility:• Responsible for marketing communication & business development strategies• Supervision of marketing, advertising, brand development, media buying & release, student engagement programs, website, digital & social media management & public relation activities• Research and analysis of the primary, secondary, and tertiary markets• Developed marketing plans & advertising strategies based on the analysis• Budget planning & bifurcation according to market size and perceived output from the markets• Supervision of advertising, brand development, media buying & release• Website management, digital & social media management • Public relation activities• Student engagement programs, business development activities. • Established 10 city centres and started school contact programs to reach out to target audiences.Achievements• 35% - 70% media savings on rack rates• Revamped entire website, design, look and feel, created content and micro-sites for all faculties• Created Facebook, Blog, Youtube communities of the university • Created 1st viral video and activation website for the university• Started youth activations in the campus• Managed top rankings in the region in various media surveys Show less

• Managed Advertising & Media Communications for AHA• Developed marketing strategies and monitored its implementation• Strategic direction to the brand from positioning and communication perspective• Actively engaged with in-house “Creative Agency”• Photo shoots, testimonials and corporate films• Managing the execution of media plans through print, electronic, outdoor & online media• Associations/brand tie-ups with top media houses for greater brand stature and… Show more • Managed Advertising & Media Communications for AHA• Developed marketing strategies and monitored its implementation• Strategic direction to the brand from positioning and communication perspective• Actively engaged with in-house “Creative Agency”• Photo shoots, testimonials and corporate films• Managing the execution of media plans through print, electronic, outdoor & online media• Associations/brand tie-ups with top media houses for greater brand stature and trust• Media Planning, Buying & Negotiation• Publications, Collaterals & Promotional Branding Material• Media Associations & Brand Tie-ups• Events & Brand Promotions• MIS & Reporting• Market Research & Media Tracking• Public Relations & Image Management• Website Content Management & Search Engine Optimization Show less

Head - Govt. Advertising category. Serviced more than 150 Clients (departments) including DIPR, Govt. of Delhi, various govt. ministries & Public Sector Units of Govt. of India including DAVP.

Managed the Govt. advertising category for Hindustan Newspaper.Serviced more than 100-departments of Govt. of Delhi, various ministries & PSU’s of Govt. of India.

Client servicing to all the departments of Govt. of Delhi, DDA, ITPO, etc

Responsible for empanelment of the agency with various Govt. bodies of Delhi Govt.Business generation through print production for various agency clients.

Business generation through fashion industry clients.Business generation through industry specific exhibitions/ground promotion events.Learning & experience of print production, ATL & BTL activities.