Working as an independent EP and a creative producer. Produced and creatively directed impactful content pieces by hiring and managing the right creative and production + post-production teams as per individual project requirements. Led discussions with all the creative, production and financial stakeholders in all the projects. www.sudhirarora.com• Spearheading and managing brief discussions with clients • Being the show runner and taking scripts ahead from scratch through to the entire production and post-production process.• Outlining project scope, timelines, budgets and delivery pipeline for projects• Mapping the project brief to optimal acquisition of the best talent and creative resources to produce content that’s high on quality and effectiveness• Creating and tracking delivery deadlines and timelines so as to maximise the project efficiency • Liaising with most suitable talent and teams to fit the voice and technical requirements of the project• Working closely with the creative teams to ensure smooth and on-time piecemeal and final delivery• Ensuring fool proof documentation and data backups for efficient management of project contingencies • Stepping in as the creative voice as required • Liaised with both the creative and the business community on a day-to-day basis to create an entire ecosystem and deepen roots within the creative community as well as create successful marketing collaborations• Directed a melange of artists & personalities from different fields to be the faces of the campaigns for brands like Star, Puma, Aeropostale, Arrow, Tanishq and Starbucks to name a few.• Successfully struck editorial collaborations to voice out stories that matter

Design Management:• Crafted design strategies by analysing product potential and aligning the same to latest buying trends for luxury products• Instrumental in winning three major design awards- Good homes, Index and Elle Decor in 2016• Managed complete development process, to ensure the range developed meets the requirement of quality, brand guidelines and delivery schedule• Spearheaded product-offering for new sub-brand specifically targeted towards the e-commerce mass market• Mentored and developed team of designers and developers to strengthen the product offering• Planning and leading social media strategy and content production through a team of freelance creative• Creating media pieces for the studio in alignment with the brand identity Business Operations:• Re-vamped the vendor network and streamlined existing partners focussing on quality, delivery timelines and cost optimization• Drove brand launch in prestigious trade events like EDIDA, Messe Frankfurt, Index, The India Story• Regularly engaged with the design community comprising of high-end luxury labels, stores, fairs, art galleries, artists and influencers and struck strategic collaborations with leading brands• Initiated sales pitch for ne sub-brand “Ajji Basics” targeting mass audience• Spearheaded innovative approach towards business development focusing on hospitality industry, marketing/PR agencies and distribution networks• Achieved more than 100% increase in gross sales within the first year• Streamlined business operations and SOPs• Implemented the roadmap for diversified business line in high-end art and sculptures by showcasing new products in Kochi Biennale, Art at Palladium and Sakshi GalleryClient servicing: • Acquired multiple key business accounts and partnerships• Responsible for end to end management of HNI and celebrity accounts• Led client mandate having keen eye on product quality, client communication and service

Design & Product Development:• Frequently featured as a high-street brand in both online and offline spaces like Grazia, Times of India I Diva, Time Out, Mint Live, DNA, Fashionomical, bpbweekend, Mumbai Boss, Fashion4Us etc.• Launched hundreds of product SKUs across categories like handbags for women, men and unisex bags, belts, wallets• Diversified into completely new product categories like camera bags and corporate gifting and tapped into new markets with associations with top names in the industry• Developed high-end bespoke product offering for key clients• Ensured efficient vendor empanelment by negotiating the best price and achieving high product quality. Business Operations:• Set up sales through B2B and B2C channels , key retail stores and e- commerce websites• Developed financial and business targets for the brand and set up processes • Created multiple localized brand awareness events to take the brand to the masses• Created online and offline media campaigns, initiated tie ups with distributors, influencers and bloggers to promote the brand amongst fashion followers

Design & Product Development:-• Set up the accessory design and development unit from scratch• Designed women handbags, belts and accessories for brands IInterpret and Global-Desi• Researched trends and inspirations • Developed commercially successful product ranges by closely working with the buyer, merchandiser and design director• New print design and creative material techniques• Identifying good production resources and liaising to create vendor networks

• Overseeing designing of bespoke handbag ranges, shoes, belts and jewellery• Streamlining existing in-house systems and processes• Managing a team of designers, merchandisers and in-house craftsmen • Liaising with national and global buyers• Creating and executing media plan for fashion weeks and trade fairs in the APAC region• Spearheading and directing teams to produce audio-visual content for the brand Executing various cost-saving and time- management processes across the firm to ensure higher ROI