As Executive Vice President at TCM Sports, I am responsible for developing and driving revenue strategies for new business verticals, including digital platforms, branded content opportunities in sports, new IPs & sports events, media partnerships with agencies & media owners, as well as in-stadia sales across the country. My role involves identifying emerging business verticals and creating growth drivers that propel TCM's success in the evolving sports and media landscape.I leverage my entrepreneurial mindset and strategic vision to unlock new revenue streams and foster long-term partnerships, helping the company remain ahead in a competitive marketplace.

1.As the Head of National Revenue for nine channels and the Government Business for all 14 network channels, I led revenue growth through strategic leadership. My focus was on expanding business in key markets, managing multi-channel revenue streams, and ensuring robust partnerships across the public and private sectors.2. Emphasizing Stakeholder CollaborationI collaborated with key internal teams and external stakeholders, including advertisers, media agencies, and government bodies, to drive revenue growth and create innovative strategies for linear channels and digital platforms.3. Focusing on Multi-Channel ExperienceMy role spanned across multiple platforms, where I optimized revenue strategies for both traditional linear TV channels and emerging digital platforms. This allowed me to navigate the complexities of a multi-platform media landscape and sustain profitability.

I was responsible for developing and driving the Revenue strategies for the New Business verticals - Digital platforms, Branded content opportunities in Sports, New IPs & Sports Events, Media Partnership – Agencies & Media Owners besides the In-stadia sales across the country . I would look at identifying further new business verticals & provide growth drivers for TCM.

In my role as Business Head & Executive Vice President - at Network18 Group, I led the entire Hindi News and Language News cluster, which comprises 15 channels for Brand Solutions, IP’s, Special Features and Events .This position was a result of my proven leadership success as EVP & National Revenue Head for the Hindi News cluster, where I managed 7 channels, including News18 India which was the biggest revenue cluster for the network.I drove year-on-year revenue and business growth objectives in a rapidly changing media landscape. My team consistently delivered outstanding performance and innovative solutions, earning both internal recognition and external applause for the highest standards of delivery on our promises.

I initially joined Network18 in December 2014 as National Revenue Head for IBN7 (a leading Hindi news channel) and IBN Lokmat (a leading Marathi news channel). By June 2016, I was promoted to Executive Vice President, expanding my responsibilities to include the national revenue function for TV18's 4-language cluster channels: CNBC Awaaz (No. 1 Hindi business channel), CNBC Bajaar (No. 1 Gujarati business channel), IBN7, and IBN Lokmat. I managed revenue streams across both Display and Focus Business.In May 2017, I was entrusted with the responsibility of leading the entire revenue function for ETV's 13 regional news channels, which were recently acquired by Network18, overseeing Display and Focus Business for these channels for a brief but impactful period of 7 months.

At Neo Sports and Neo Prime, I led the national revenue function, overseeing two of India's leading sports channels. Under my leadership, revenue grew by 70% within a year, thanks to innovative strategies and brand activation efforts that attracted a larger client base.I successfully surpassed targets on high-profile sports properties, including the French Open Tennis, German Bundesliga Football, ITF Davis Cup, Fed Cup Tennis, US PGA Tour Golf, BWF Super Series Badminton, and the Sultan Azlan Shah Cup Hockey. Additionally, I introduced advanced sales processes such as CRM, enhancing efficiency and client engagement.

My eight-year journey at ABP News Network (formerly Star News) was marked by consistent promotions, reflecting my strong contributions to business growth and leadership. Starting as Manager Sales, I rose through the ranks to become Business Head—a testament to my dedication and results-driven approach.Key Contributions:Strategic Leadership: Played an integral role in pricing and planning strategies for Star News, Star Ananda, and Star Majha, and served as the President of the rate card committee for three consecutive years.Profitability & Event Management: As Business Head – Events & Special Features, I pioneered profit-making strategies for events across three channels by conceptualizing and executing national strategies, ensuring consistent revenue generation.Top Performer: Generated the highest revenue across zones, earning recognition as the most successful manager at Star Ananda.Branch Leadership: As Regional Director - North, I managed a portfolio of over Rs. 100 crore with a team of 25, positioning the North branch as the highest-performing across the nation.Corporate & Regional Success: Delivered significant revenue growth as Group Account Director for corporate clients in the Western region and as Regional Head for the Bengali news channel Star Ananda.

I was promoted to Regional Head - West for Zee Bangla in 2004, in recognition of my performance at Zee Kolkata. In this role, I successfully generated enhanced revenues across the West region, which led to being awarded as the Best Regional Head.Earlier, I received three promotions to become the youngest branch head of Zee TV Kolkata in 2001, after starting my career as a Management Trainee in 1998. As branch head, I managed the entire bouquet of 15 channels for the organization, setting new benchmarks in revenue growth.