𝗡𝗲𝘄 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 𝗮𝗻𝗱 𝗔𝘃𝗲𝗻𝘂𝗲𝘀:- Proactively identify and pursue new business opportunities in both offline and digital marketing space.- Conduct thorough market research to uncover emerging trends and potential clients.- Develop and implement strategic plans to expand the company's reach and grow its client base.- Forge partnerships with industry influencers and key stakeholders to drive brand visibility and business growth𝗖𝗹𝗶𝗲𝗻𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁:- Serve as the primary point of contact for key clients, ensuring exceptional service and satisfaction.- Develop and maintain strong, long-term relationships with existing clients.- Collaborate with clients to understand their unique needs and tailor marketing strategies to meet their objectives.- Monitor and analyze campaign performance, providing insights and recommendations for optimization.𝗣𝗿𝗼𝗰𝗲𝘀𝘀 𝗜𝗺𝗽𝗿𝗼𝘃𝗲𝗺𝗲𝗻𝘁:- Lead initiatives to enhance the efficiency and effectiveness of internal processes.- Implement best practices and innovative solutions to streamline workflow and boost productivity.- Regularly review and refine processes to ensure they align with the latest industry standards and technologies.- Foster a culture of continuous improvement within the team, encouraging creative thinking and problem-solving.

❖ Program management for transaction and active merchant base in the offline business, through regular planned & targeted revisits on merchants, QR deployment.❖ Risk assessment of ageing non deployed vs total stock available in market. Thus reducing ageing stock in the field and reducing cost on new sound box procurement. Saving monthly min. 20lakhs month on month April onwards❖ Implement matrix of QR in different types of merchant and Tracking of stock for optimum utilization.❖ Stock planning and forecasting of QR POS merchandise requirement with marketing team to ensure timely availability of POS to drive sales and new merchant on-boarding.❖ Build strategy for increasing efficiency element & deployment to maintain healthy QR share at merchant.

❖ Formulate & Implement business strategies according to the collated market intelligence and consumer research aimed at optimum utilization.❖ Optimization of retail branding budget through cost effective on-shop & in-shop visibility mix to enhance engagement and increase visibility across segments.❖ Plan & execute strategy for offline brand awareness at mass events through participation & creating unique experience for consumers. Such initiatives has also garnered awards for the brand.❖ Driving HD business SKU by creating brand footprint at key consumer durable & modern retail through special display merchandise visibility & in-shop demonstrators for product experience. Covered 3000 key outlets across top 100 cities.❖ Strict adherence to SOP and Audit compliance for seamless planning and timely execution ❖ Planning & execution of Channel delight projects like Annual Dealer Conferences and tours(national/international)❖ Maintain a BTL calendar in sync with brand/ product calendar to identify interventions required during festive & other events during year❖ Setting execution guidelines for marketing activities, monitoring adherence.❖ Tracking of competition activities through various interventions in way of working of field team & brand research❖ Vendor empanelment and management for Retail, POSM supplies and Activation agency.

 Operational management of all events, exhibitions for Northern Division. Supporting Sales & Marketing Solution Sales team with pitching of events, preparation of presentation. Producing detailed proposals for events (e.g. timelines, venues, suppliers, legal obligations, staffing and budgets) agreeing to, and managing a budget; Coordinating suppliers, handling client queries and troubleshooting on the day of the event to ensure that all runs smoothly;  Post-event evaluation (including data entry and analysis and producing reports for event stakeholders).

 Budgeting and cost planning for marketing events Participating in various college and education fairs to promote the college. Organising various events in the region to take the college closer to prospective students. Taking up activities like alliances with schools, tele-calling, organizing workshops, sponsored events to attract more students. Organising various seminars, student discussion forums to increase awareness and popularity of British education system in the region. Taking care of all operational aspects for various Education Fairs in the Middle East & Africa. Managing annual budgets for the complete region and presenting the same to senior management quarterly & annually.

 Presentation to prospective clients for Cox & Kings as the preferred Conference organiser. Event budgeting and cost planning Meeting the clients for event brief and execution logistics. Team training, vendor management and execution planning. Managing complete team of field executives and supervisors for successful execution. Taking care of all operational aspects (including briefing of operations team) Event closing (Billing, event feedback & analysis, etc) Preparation costing of pre/post conference tours. Preparations of itineraries for groups & individual foreign travelers to India