Sue Schultz Email & Phone Number

Wauseon

Responsible for dealership digital strategy, pricing, marketing, budget, process implementation, and continuous improvement. Work closely with Sales Manager on lead generation, management and follow-up; use third-party, eCommerce, website, and social media tools to support online consumerism; pursued change of web provider for enhanced virtual engagement. Responsible for marketing tools, information technology, training programs, web updates and reporting. Administer survey instruments and implement changes based upon recommendations to maintain ongoing customer satisfaction and reputation management.

Coordinated digital brand, marketing and business strategy; managed teams. Collaborated with multi-disciplinary project teams to ensure delivery of digital solutions. Acquired deep understanding of technical infrastructure and data management. Drove results, identified opportunities and made recommendations based on indentification of site KPI's, user engagement, analysis and reporting. Responsible for financial management, reporting of client accounts and P&L's. Served as client's in-house digital marketing manager during three staffing transitions. Specializations: building products, healthcare, and hydraulics.

Memphis, Tennessee, United States

Started, staffed and managed the internet department through the evolution of various interactive client projects. Coached a diverse group of cross-functional experts; managed programs for large manufacturer. Managed deliverables through an implemented Discovery - Design - Development - Deployment process.

B.B.A., Marketing

Activities and Societies: Alpha Kappa Psi - Professional Business Fraternity - President & Secretary, The Collegian, College Newspaper.

Bachelor Of Business Administration (Bba), Business, Management, Marketing, And Related Support Services

Activities and Societies: Alpha Kappa Psi, The Collegian, Intramural Sports