Sue Stephenson Email & Phone Number

London, England, United Kingdom

Marketing Director for iconic UK attractions such as The London Eye, Madame Tussauds, Sea Life Centres and Dungeons, amongst others.

Northampton, England, United Kingdom

• Director within Western Europe’s Leadership Team, responsible to drive ecommerce sales for Avon DTC and Representative Ecommerce, plus launch new marketplace and online beauty channels• Team of 35 across Trading, Performance Marketing and eCRM, plus Digital Experience• Growth of D2C channel by +9.5% YoY, Rep Ecommerce +11% higher earnings per Rep, improved P&L operating margin by +73%, and % of total business from 11% to 19%• Launch of Amazon marketplace, revenue growth within first year to 10% of DTC ecommerce sales. Improving performance through product portfolio analysis, PDP optimisations for SEO, plus use of 1st party data. Launch of Superdrug Online due Oct 2023• Launched new media strategy to drive profitable sales, with ROAS +88% YoY, new customers +15% YoY, plus econometrics analysis for holistic view of each media channel’s performance• Overhaul of eCRM, driving +35% in sales YoY through database growth strategy, marketing automation journeys, plus segmentation for relevant and timely communications• Improved customer digital experience with increase in conversion rate +15%, AOV +11%, plus improved online NPS score of +19%. Conversion rate optimisations via product recommendations, improved visibility of reviews and social proofing, sampling journey, new vs existing customer journey, plus PDP enhanced content• Shifted business focus to customer growth metrics, active customer base +17%, frequency +6%, AOV +11% and LTV +19% • Strengthened affiliate sales by +32% plus SEO improvements for generic keywords• Reduced B2B cost per lead for acquisition of new reps by -16% through improved targeting and on site CR%• Launched new functionality to drive sales, including Klarna as a credit payment option +5% CR, AI driven online chat functionality to provide enhanced product information, on-site search to improve results and filtering, plus virtual try-on feature and skin diagnostics tools

London, England, United Kingdom

- D2C Business, Board Director leading the marketing department, ecommerce and product development teams (18 people), plus the contact centre sales team (45 people). Increased Direct to Consumer sales by 61%- Digital transformation from pitch of digital and media agencies, upgrade and launch of new website and hosting environments, through to ongoing developments and conversion optimisations. Dramatically improved site security and speed performance, leading to increase in web traffic by 115% and conversion rate by 11%- Development of new branding proposition, brand creative, plus TV advertising, including optimisation of programming to achieve 23% increase in response rate- CRM communications through the customer journey from acquisition, to retention and reactivation, driven from data analysis and insight. Acquisition volume grew by 272% and decreased in CPA by 45%, with customer quality improvements of AOV increased by 22% and purchasing frequency by 8%. Retention sales increased for mailings by 24% and emails by 142%- Rationalised the range of products through sales and market analysis, driving an uplift in sales of 11% through new product development and launches

London, United Kingdom

- Strategic consultancy on all areas of social for TJX Europe business, including growth strategy across both brands to drive traffic and footfall in all markets- Creating a content strategy to increase overall brand awareness, consideration and engagement through all social channels, for all customer target groups; plus leading the integration and optimisation of content strategy across all other digital channels- Leading a team of European social communication experts of 10 people, as part of an integrated comms team with PR and Influence- Managing the transition of social content creation from an external agency to an internal creative studio, including the upskilling of existing team, resourcing, budgeting and setting up new agency to maintain performance - Drive innovation through new social initiatives, both through social content and integration within the store experience

London, United Kingdom

- Head the digital marketing and product management team of 10 digital experts, working collaboratively with our global teams to drive product innovation and data analysis - Manage all digital agencies including creative, social and media- Lead the strategy and budget for all digital marketing channels, with the objective to increase traffic and engagement, ultimately driving awareness and footfall offline- This strategy includes content marketing for websites, mobile apps and digital touchscreens; CRM with acquisition and retention; awareness and engagement through all social media channels and SEO, PPC, online advertising, plus influencer marketing - Lead global cross functional team in developing, testing and launching innovative digital products, using data and research to gain knowledge on our consumer, and CRO to optimise the customer journey

- Head of Digital and Direct Marketing Division, with financial responsibility for 15 clients across Europe and US, maximising existing and new revenue streams leading to growth of 10% YoY- Strategic business development, including launching new divisions (social media proposition), partnerships with other marketing agencies, plus outsourcing options- Leading new business pitches across digital, direct and integrated marketing, winning clients such as Heinz Baby, L’Oreal, Palm, and Kia at a conversion rate of 50% - People management - coaching, personal career development and training of 20 people, including company-wide digital training and strategic advice

London, United Kingdom

Online marketing strategies, eCRM programme with dynamic content, SEO and PPC, online advertising, 3rd party sponsorship, plus affiliate scheme and online market research.

London, United Kingdom

Management of website and CRM, account card marketing, POS, third party mailings and statement inserts, plus door drops for new store launches.

Bachelor'S Degree, Business Studies, 2:1

Activities and Societies: Netball team

Cim Diploma In Marketing, Marketing

A Levels, Maths, Economics, English Lit