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Sue Bennett is a Manager, Marketing Analytics at The Davey Tree Expert Company at The Davey Tree Expert Company. She possess expertise in marketing, marketing strategy, strategy, leadership, competitive analysis and 45 more skills. She is proficient in English.
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Manager, Marketing AnalyticsThe Davey Tree Expert Company Nov 2019 - PresentSchaumburg, IllinoisResponsible for leading a team to execute analytical projects and initiatives to influence business operations. Tracking the progress of marketing initiatives against business against goals and utilizes analytical insights to influence and change business strategies. Participates in the development of an analytical capabilities roadmap that drives scale and efficiency. Responsible for developing analytic core capabilities that allow for better decision making and nimble action. -
Senior Project Manager, Marketing AnalyticsThe Davey Tree Expert Company Jun 2009 - Nov 2019SUMMARYResponsible for performing research and providing insights regarding the market, trends, competitors, potential and existing customers, and current campaigns.PRIMARY RESPONSIBILITIES- Examine a campaign's return on investment.- Identify new market opportunities.- Determine brand perceptions and reputations.- Evaluate market penetration.- Analyze marketing metrics to identify cause and effect relationships.- Identify positive financial outcomes to increase profitability.- Create databases and capture market data.- Analyze competitors.- Assess client's promotional needs.- Evaluate demographics, prices, distribution channels, and marketing outlets.- Develop sales strategies in tandem with marketing department.- Generate reports that analyze competition and customers.- Be familiar with advanced statistical analysis and research methodologies, along with common computer programs.
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Director Of MarketingThe Care Of Trees Jun 2006 - May 2009• Directing and overseeing the marketing policies, objectives, and initiatives with consistent communication with leadership teams.• Reviewing changes to the marketplace and industry and adjusting marketing strategy accordingly. • Define methods and conduct research of clients, competitors, markets, and employees through interviews and other research methods.• Define and recommend positioning statements and brand strategies based on analysis of research findings. • National partnership development and sponsorship.• Design and plan quarterly marketing training seminars for sales teams.• Organize and execute market research with communication of results.• Oversight of central direct mail program.• Oversee firm’s electronic marketing efforts including supervision of website design and maintenance.• Supervising Marketing Manager, Marketing Assistant, part-time and internship marketing employees.
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Marketing ManagerThe Care Of Trees Jun 1998 - Jan 2006• Successfully transitioned company from seven different acquired names and logos to one through extensive research and communication.• Maximized the marketing efforts of our sales force and publicists through coordinated direct mail efforts.• Developed system to track marketing initiatives and to effectively communicate the return on investment.• Maximized company exposure through an effective and interactive website.• Developed and enhanced marketing coordinator position to be a more multi-faceted position.• Develop and manage monthly communication to all sales staff on the return on investment of marketing.• Managed team to develop and enhance marketing collateral materials with a team of outside creative professionals.• Oversight of brand usage.
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Human Resources ItNorthwestern Memorial Hospital Jun 1997 - Jul 1998 -
Accounting AssistantRochester Unlimited Jun 1996 - Jun 1997Rochester Unlimited is in London, England. On a work visa, my responsibilities included processing and recording accounting transactions.
Sue Bennett Skills
Sue Bennett Education Details
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Healthcare Administration, Marketing
Frequently Asked Questions about Sue Bennett
What company does Sue Bennett work for?
Sue Bennett works for The Davey Tree Expert Company
What is Sue Bennett's role at the current company?
Sue Bennett's current role is Manager, Marketing Analytics at The Davey Tree Expert Company.
What is Sue Bennett's email address?
Sue Bennett's email address is sb****@****ees.com
What is Sue Bennett's direct phone number?
Sue Bennett's direct phone number is +184735*****
What schools did Sue Bennett attend?
Sue Bennett attended Lake Forest Graduate School Of Management, Northern Illinois University.
What are some of Sue Bennett's interests?
Sue Bennett has interest in Social Services, Children, Economic Empowerment, Civil Rights And Social Action, Politics, Education, Environment, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief.
What skills is Sue Bennett known for?
Sue Bennett has skills like Marketing, Marketing Strategy, Strategy, Leadership, Competitive Analysis, Management, Sales, Strategic Planning, Market Research, Training, Customer Service, Marketing Communications.
Who are Sue Bennett's colleagues?
Sue Bennett's colleagues are Geoffrey Blind, Robert Fontaine, Marilyn Brandt, Mike Arthur, Courtney Flack, Christine Scovil, Margie Beebe.
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Sue Bennett
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