Sue Jones Email & Phone Number

Bath, United Kingdom

Part of a team of volunteers providing a warm and informed welcome to Bath city centre for visitors, workers, residents and students. We direct people around the city and encourage them to visit Bath BID businesses and to explore the hidden gems as well as the must-do activities.

Providing marketing consultancy services on a freelance or contract basis:- project management- proposition development- customer and market insight- campaign and brand management- internal/external communications

Bristol, United Kingdom

Developed the communications strategy for transferring c1.4m insurance policies and c500k life and pension policies to a new Aviva company in Ireland.Managed the end-to-end delivery of FCA-compliant mailing packs, email campaigns, websites and ATL advertising in 8 languages across multiple countries.

Bristol, United Kingdom

Development and delivery of the communication strategy for the regulatory notification of a Part VII transfer to c12m life and pension customers.- Development, approval and delivery of letter templates, policyholder booklets and website content in six languages- Data requirements, mailing schedule and letter matrix- Liaison with PRA and FCA- Research plan for quantitative and qualitative customer testing- Website structure, content management- Advertising strategy across UK and EEA

Bristol, United Kingdom

Development and delivery of key regulatory collateral within a compressed timeline as part of a wider change programme implementing the new Pension Freedoms.Organised and chaired stakeholder workshops. Managed relationships and inputs from the key areas of Legal, Compliance, Proposition, Sales and Customer Service whilst championing the customer view and ensuring the "new world retirement" tone of voice was not compromised.

- Launch the Lenovo Financial Services (LFS) programme in the UK, France and Germany, including the development of contracts, stationery, marketing collateral, incentives, customer and partner communications. - Establish the LFS value propositions.- Develop the 2011 marketing strategy and communication plan.- Work with the Senior Management Team to develop and support the delivery of the 2011 business development strategy.

Developed and implemented the customer treatment strategy for migrating c210k Bank of Scotland Commercial customers onto the Lloyds TSB accounting platform. Initiated a series of key stakeholder meetings to identify impacts, hotspots and mitigation opportunities Pen portraits and integration journeys for key customer segments Communication and research plans Managed the customer research programme, including desk research, focus groups and depth interviews Regular reporting to Steering Groups and management of c40 key stakeholders

Developed process & supporting documentation to implement legal and regulatory change communications to customers.Project managed nine customer/internal change communications: Customer/adviser mailings (2,500 - 2.6m) Customer Service Q&A & internal announcements Website/intranet development Literature items Press statementsDevelopment and delivery of internal communications to support the addition of 21 new funds to life and pensions propositions, including management of agency, printer and mailing house. Press statements Q&A & internal announcements Internal launch packs

Managed the marketing and communications work stream for £1.4bn business acquisition project: Customer, supplier and intermediary mailings Staff briefings and events Press statements Website/intranet changes Documentation review and development Product mapping Rebranding Agency and printer management

Job purpose was to drive the business growth agenda of a niche sector, including acquisition and retention strategies, customer and market insight, proposition development, internal and external communications, campaigns and brand positioning. Responsibilities also included team management, budget control and management of external agencies and printers. Achievements• Leader of Sales & Marketing work stream for joint venture opportunity with specific sales, marketing and internal/external communications responsibilities during the implementation phase. Included pan-European brand development, country-specific marketing strategies and campaign development and implementation of a consistent pan-European communication programme.• Development of differentiated channel and industry specific propositions with subsequent multi-lingual promotion through a number of mediums, including websites, collateral, exhibitions and communication programmes.• Supported the acquisition and rollout of a strategically significant pan-European programme with an effective and timely marketing strategy, including brand development, collateral production and internal/external communications.