Led digital operations including public website, user experience and product strategy, marketing and customer experience.Developed data strategy for B2B and B2C businesses working across the organisation. Incorporated use of customer insights and segment trends to enhance marketing and product development across product categories. Leveraged analytics to optimise digital user experience, personalisation and content strategy resulting in strong user engagement and retention. Developed brand architecture, go-to-market vision and communication approach, ensuring a strong brand position, consistency and clear point of difference for buyer and seller segments.Directly managed all marketing activities and budgets including digital and offline channel strategy and execution. Drove acquisition, engagement and retention for buyer and supplier segments with a focus on digital ROI and cross-channel strategies. Ensured effective use of paid, earned and owned segments to maximise impact of marketing budgets. Led relationships with external agencies and other partners.Led the marketing, analytics and customer service teams including internal and outsourced teams. Integrated marketing activities across the group and drove a strong change management program ensuring company-wide marketing results. Directly contributed to revenue and bottom-line results as a member of the executive team.

Managed the full operations of the 12WBT business. With the CEO and Board, developed long-term goals and business vision. Provided effective and inspiring leadership to the senior management team and broader organisation, resulting in high levels of staff engagement.Established the short- and long-term business priorities and roadmap. Set short- and long-term metrics and revenue targets. Developed digital and offline marketing strategy. Managed the marketing team directly including acquisitions, retention and content teams.Leveraged product and technology teams to continually improve and evolve the online 12WBT member experience. Established appropriate product and technology management processes.Ensured effective operation of key business functions including Customer Service, Finance, HR and Legal. Established an operational reporting and forecasting capability tracking revenue trends, customer feedback, engagement and retention. Oversaw financial activities including board reports, budgeting, reporting and audits.

Led digital strategy consulting engagements at product, business unit, and corporate levels. Focussed on grounded analysis of consumer and market trends, definition of value proposition, and identification of sustainable points of difference. Results include development of profitable growth strategies, go-to-market plans and implementation plans. Extensive experience in digital pure plays, as well as multi-channel and offline companies across multiple categories including media, directories/listings, eCommerce and travel.

Provided strategic and operational consulting for corporate and private equity clients in the technology and media sectors. Clients include early stage and developed businesses, as well as investors in Australian digital media companies. Engagements included the launch of a B2C website in the novated car lease segment and advisory work with a range of potential investors in online listings markets in Australia. Specialties include:- Strategic analyses of digital media and ecommerce growth opportunities, including application of overseas innovations to the Australian market- Digital and traditional media strategy and operations- Due diligence and evaluation of investment opportunities in digital media and ecommerce

Served as Board Chair for Wego and Getprice, representing News Limited. As Chair, coordinated board governance and communications, led strategy and operating plan approval and managed financial and operating risks.Represented News Limited as Director and Secretary of Carsguide.com.au and Director of CareerOne and RecruitAdvantage.

Led strategic discussions and partner negotiations to form 50/50 JV with leading national car dealers for Carsguide.com.au. Managed early transition work including establishment of governance, key partner contracts, early dealer product strategy and business plan. Represented News as a Board Director of Carsguide.Led commercial strategy of online and offline national Carsguide products across all News Limited markets, working across existing matrix structure. Developed sponsorship opportunities for key clients and created new national and local product concepts in response to market opportunities.Directly managed Carsguide.com.au prior to formation of the joint venture. Managed team of 24 with P&L responsibility including product, technology, marketing, sales and content. Refreshed Carsguide online sell-your-car strategy with updates to e-commerce sales platforms, introduction of a national offer and national marketing support.

Developed NDM’s investment philosophy and screened 100+ potential investments for strategic fit, economic potential, risk and management capability.Led Corporate Development team in executing several key investments and partnerships. Directly managed investments in travel website Wego and shopping website Getprice. Held Board Chairman roles for Wego and Getprice. Developed strategic alternatives for CareerOne.com.au and directly sourced the Monster.com JV opportunity. Led negotiations resulting in a signed JV agreement with Monster in late 2008. Assumed CareerOne.com.au Board Director role and assisted the CareerOne management team with organisational change, sales strategy and key operational issues.Represented NDM in industry events and with trade press. Led and participated in several NDM and News Limited strategy projects including charging for online content, video strategy and growth options in online real estate.

Led e-commerce strategy development for classified businesses; developed rollout strategy, coordinated technology teams, managed vendors, drafted customer communications and established customer support.Led company-wide advertising systems replacement project; established project organization across multiple business units; developed implementation timeline and approach. Coordinated approval of $80 million investment. Negotiated agreements and managed relationships with key technology vendors. Led 10-member central project management team.Managed cross-market effort to analyze and streamline several areas of classified advertising business practices, including advertising pricing policies, production workflows, ordering processes and revenue reporting, leading to significant reductions in implementation cost and timeframes.Coordinated call center centralization and outsourcing project for $500 million advertising sales group.