Drove high-impact and complex projects through the project management life cycle while keeping the project organized (initiation, planning, execution, monitoring & controlling, closure). Developed and documented project schedules, deliverables, and milestones through a detailed project plan. Prepared and owned timelines, budgets and scopes for full breadth of projects of varying complexity Proactively identified, tracked and resolved issues, risks and dependencies associated with projects sponsors/stakeholders.

Working across numerous verticals, successfully managed all aspects of analytical and database marketing projects and ensured client expectations were met while maintaining desired client profitabilityDeveloped and executed customized project plans based upon clients objectives and budgetExecuted ad hoc analyses and customer profiling using SPSSAnalyzed and audited data to ensure project integrity Performed data mining, developed queries and executed both direct mail and email campaign selections within MAAX

Directed and managed the analytical and marketing efforts for both existing clients and new sales prospectsDeveloped and implemented new direct marketing opportunities resulting in improved client profitabilityProvided analytical and marketing support as well consultation services to clients as appropriate

Developed and implemented statistical models for key catalog clients which led to circulation decreases and mailing performance increases Developed several lifetime value analysis systems which enabled clients to better understand the affordable investment per new name acquiredPrepared executive summary documents and presented project results