Sue Willis Email & Phone Number

Virginia, United States

Remote

Work with partners/LOB to implement marketing campaigns from briefing to development. Includes emails landing pages, direct mail, point of sale. SME in Workfront. Recommend process changes for efficiency. Ensure quality assurance and legal & compliance review are completed when necessary.

Remote

Ensure all paid media marketing assets are properly routed to/from agencies. Develop processes, manage documentation practices.

Richmond, Virginia, United States

Oversee creative project management of email, web, social, search, and print deliverables. Manage project intake, task assignment, routing creative, and shipping final assets. Collaborate with internal partners to ensure proper messaging and timing of messages to internal audiences (retail stores), customers and professional partners. Route television and.

Richmond, Virginia Area

Managed execution of email, SMS and push notifications to customers using a newly launched platform that dynamically merges appropriate partner branding. Ensured approvals were obtained from LOB, legal, risk, compliance teams and archived. Maintained project schedules, configurations, testing, and launch activities. Documented processes, recommended.

Charlottesville, Virginia Area

Managed workflow of creative projects within the marketing department. Work included print (direct mail, collateral, sales materials), digital (emails, landing pages, website assets, banner ads), and video. Developed and continually improved processes. Identified roadblocks, gathered consensus, made recommendations to move projects forward. Acted as.

Richmond, Virginia Area

Trade show logistics, webinar production, meeting and training logistics. Website maintenance and SEO management. Completed website reface to align with revised corporate branding efforts in 2012. Collateral and manual production, social media development, email marketing, video coordination.

Ashland, VA

Develop a multi-channel marketing plan to consistently promote the brand across all channels including blog, print ads, email newsletters and social media. Emphasis on lead generation.

Richmond, Virginia Area

Coordinate trade show logistics to enhance the Cylex brand and develop lead generation program.

Richmond, Virginia Area

Brand development, event promotion, email communications, development and production of collateral materials.

Richmond, Virginia Area

Directed fundraising campaigns accounting for over $600,000 of income for the Virginia Chapter. Campaigns included Light The Night, Man & Woman of the Year and Leukemia Cup Regatta and School & Youth. Responsibilities included volunteer recruitment, sponsorship development, budgeting, logistics, event marketing.

Hampton Roads, Virginia

Coordinated volunteer fundraising efforts in eight counties, raising over $250,000/year through Relay For Life. Supported the volunteer committee that coordinated the Middle Peninsula/Northern Neck Golf Tournament. Responsible for volunteer engagement, budgeting, fundraising and logistics for all events.

Germantown, Maryland

Exhibit design/production oversight. Coordinated live marketing presentations illustrating the story of a newly merged company, and introduced the new name/logo. Planned/coordinated logistics for 50+ trade shows/meetings per year. Initiated and managed creation of an electronic booth duty sign-up database reducing travel/housing costs by 20%. Coordinated.