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An experienced, results driven marketer with a passion for digital marketing in multi-channel, business-to-business and affiliate partner marketing. Customer focused and action oriented with extensive skills in strategic market planning, content development, campaign execution and partner engagement marketing. 20 years working in technology marketing, delivering targeted acquisition and retention programmes into a variety of vertical markets and global geographies with a focus on revenue generation and partner marketing.
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Marketing DirectorSdl Plc May 2012 - PresentMaidenheadWith a focus on achieving revenue targets and market growth, I develop creative, targeted lead generation and nurturing digital campaigns in support of direct and online sales. Managing a team of digital marketers using Marketo and SFDC. Development of marketing and campaign plans with a focus on growth strategies for customer acquisition and retention. Measurement, analysis and reporting on the performance of digital marketing campaigns and customer engagement. -
Senior Smb Partner Marketing ManagerRim Blackberry Jul 2008 - May 2012SloughResponsible for growth of market share of the SMB sector by the development and nurturing of partner channels across the primary markets of Europe and Asia Pacific Responsible for the development and implementation of the marketing strategy and supporting marketing programmes, focused on introducing compelling customer propositions to market via the partner channel to drive acquisition, retention and revenue targets for BlackBerry core product offerings and for partner applications. Management of a virtual team of 5 marketing managers, based in region, focused on developing partner relationships and the associated benefit-led product and service propositions for the local SMB business market. -
Global Lead, Affiliate Partner MarketingRim Blackberry Mar 2004 - Jul 2008Egham And Kitchener Waterloo, CanadaResponsible for developing and implementing a marketing strategy with the objective of building market share for BlackBerry via the OEM affiliate channel. The BlackBerry Connect licensing programme enabled other device manufacturers to license the BlackBerry ‘push-email’ software and thereby include BlackBerry functionality in their service offering. Market planning and campaign execution leveraged the marketing spend of both the licensees and the mobile operators in with activities delivered into Enterprise and Retail segments across EMEA, North America and Asia Pacific. -
Marketing Manager - Sql ServerMicrosoft Dec 2002 - Mar 2004Reading And LondonPrimarily driving demand for Microsoft solutions via targeted marketing and business engagement aimed at business and IT decision makers and IT Pro audiences in Medium to Small organizations across all vertical markets. Researching the key drivers and dynamics of the audiences. Maximising the integration and synchronization of appropriate industry messaging across all relevant Sales, Marketing and Services activities. -
Group Marketing Services ManagerCable & Wireless Communications Jan 2000 - Dec 2002LondonOwnership and management of the marketing communication strategy and implementation plan for the global markets team (80% of group revenue) across 3 distinct B2B channels to market. Management of a team of 10 personnel to deliver an in-house agency-style implementation across digital - email, web, collateral and events.
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Partner Marketing Manager - Alliance GroupFujitsu Information Technology And Services Jun 1995 - Dec 1999Bracknell, Reading, ManchesterResponsible for managing the marketing relationship for the strategic business alliance with Microsoft and the development and implementation of cross company marketing programmes. Initially in the UK, ultimately in 17 countries and facilitated across a matrix of Marketing Managers and with a joint marketing fund of $2m.Development of an understanding of Microsoft’s business strategy, organisation, and objectives. Creation of ‘evangelism’ campaigns promoting the relationship both internally within Fujitsu and externally to customers.
Sue Young Skills
Sue Young Education Details
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Bachelor Of Business Administration (Bba)
Frequently Asked Questions about Sue Young
What company does Sue Young work for?
Sue Young works for Sdl Plc
What is Sue Young's role at the current company?
Sue Young's current role is Experienced marketing professional.
What is Sue Young's email address?
Sue Young's email address is sy****@****sdl.com
What is Sue Young's direct phone number?
Sue Young's direct phone number is +4416284*****
What schools did Sue Young attend?
Sue Young attended Leeds Beckett University.
What skills is Sue Young known for?
Sue Young has skills like Marketing Strategy, Digital Marketing, Multi Channel Marketing, Online Campaign Management, Creative Strategy, Team Management, Customer Experience Management, Inside Sales Management, Marketing Management, Cross Media Campaigns, Alliance Marketing, Partnership Marketing.
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