Hao-Wei Su Email & Phone Number

Munich, By, De

Munich, Bavaria, Germany

Managing client relationships and affiliate programs for International well-known luxury, sports fashion and e-commerce brands/accounts globally (Europe, Asia-Pacific, US, etc).

Berlin, Germany

⚫ Supported the selection and decision-making of new potential partners for international market entry, incl. comparison analysis and independent business negotiation with external stakeholders⚫ Identified customer pain points during sales events and implemented strategies for improving customer shopping experience⚫ Cross-functional with marketing teams and provided insights on improving brand awareness and sales via competitor research, e.g., organizing offline sales/ influencers… Show more ⚫ Supported the selection and decision-making of new potential partners for international market entry, incl. comparison analysis and independent business negotiation with external stakeholders⚫ Identified customer pain points during sales events and implemented strategies for improving customer shopping experience⚫ Cross-functional with marketing teams and provided insights on improving brand awareness and sales via competitor research, e.g., organizing offline sales/ influencers meet-up events⚫ Set up and managed social media influencer cooperation, which targeting to new customer groups. Generated sales with 0-euro marketing cost Show less

Berlin, Germany

Launched an Etsy shop in less than 1 week, including 16+ different products:⚫ Implemented SEO-driven organic and e-commerce strategies, achieving high (3.7+%) conversion rate⚫ Optimized operational changes that resulted in saving 15% cost and achieved higher profit margins & 100% positive customer reviews⚫ Created brand awareness campaigns in multiple channels

Munich, Bavaria

⚫ Led market research projects to estimate potential market share for the next 5 years in China market and reported to head of China⚫ Led EV charging standards, supercar market size, and competitor (from 2000+ selected models) pricing research & analysis projects⚫ Social media landscape analysis: benchmarked 10+ competitors’ social media strategies to effectively carry out campaigns for entering China market⚫ Consumer behavior and market trend analysis: presented Chinese companies’… Show more ⚫ Led market research projects to estimate potential market share for the next 5 years in China market and reported to head of China⚫ Led EV charging standards, supercar market size, and competitor (from 2000+ selected models) pricing research & analysis projects⚫ Social media landscape analysis: benchmarked 10+ competitors’ social media strategies to effectively carry out campaigns for entering China market⚫ Consumer behavior and market trend analysis: presented Chinese companies’ creative sales and marketing approaches Show less

Shanghai, China

In charge of analyzing potential customer data, vehicle retail, wholesale data from over 30+ dealers in China region, and optimizing dealer management mechanism, which have generated higher efficiency by 50%

Shanghai City, China

• Cross-department budget planning and liaison: Porsche Experience Center Construction Project (successfully reduced 10% of project budget)• Sales data analysis: created sales reports with more than 60,000 sales data• Automated budget system development: improved efficiency more than 3 times

Shanghai, China

• Invited Diggers (China Youth Alliance) to carry out "Career & Life Planning" school lecture and share job search, study abroad and work experience, which attracted more than 30 participants• Organized the first team leadership training activity, which trained university students’ team cohesiveness and leadership by distributing challenging teamwork tasks• Responsible for the planning of activities, staff organization, on-site management, event summary, and PowerPoint presentation

Qingdao, Shandong, China

• Responsible for the translation of the negotiation between at least 10 investors and the seller (Zaanse)• Product information translation and on-site translation. Observed and analyzed the culture difference, e.g. body language and thus can optimize seller’s (Zaanse) negotiation strategy

Master Of Arts - Ma, Strategic Marketing Management

Master Degree- Exchange Student, Master In Business

Bachelor'S Degree, Bachelor Of Economics

学士, Economics