• Deliver compelling, relevant and consistent marketing content and messaging that resonates with the target audience• Drive day-to-day planning and execution of content strategy, creation, design, and amplification• Collaborate with multiple cross-functional disciplines like sales, ecosystem partners, product marketing, campaign, events, SEO, design, and social media to understand the business requirements, create and amplify content to drive demand• Drive awareness and develop interest about IBM products and offerings by creating useful and engaging contents like video, blogs, podcasts etc. thus creating demand and ensuring that prospect moves ahead in the buyer’s journey• Ensure right messaging and positioning of the products/services/offerings, has keywords focus, cross links and clear call to action, driving prospects to our product pages or sites leading to demand generation• Develop and publish customer success stories like case studies, videos, blogs, client presentations and slides for IBM’s key strategic areas such as – Hybrid Cloud, AI (Artificial Intelligence), Security, Blockchain, IOT (Internet of Things), Quantum Computing, Partner Ecosystem etc.• Support events and conferences• Manage Business Partner campaign