Sujit Kumar Email & Phone Number

Mumbai, Maharashtra, India

Handling Trade Marketing profile as National role for Brand medimix & Cuticura ( in to Soap and personal care categories)Handling company BTL & Sales budget for the financial year while driving sustainable business growth with healthy ROIDriving growth / expansion in territories by introducing best suitable GTM plan Working closely with NSM on optimizing.

Mumbai, Maharashtra, India

for Initially 6 months, handled area of Mumbai -2 ( includes Thane and down, Raigarh district including Navi Mumbai as Area Sales Manager independently to achieve ABP numbers and have managed a team of 3 TSI (company On-roll) and 10 ISR/JSO for the territory while driving business through 13 distributors.While handling National Trade Marketing role, have.

Chennai, Tamil Nadu, India

• Build trade marketing infrastructure in Pan India by developing sound systems and processes required to deliver marketing effectiveness.
• Develop and implement Trade Marketing Strategy for all zones to achieve defined business objectives across all product categories.Have introduced Digitization in the process of running secondary scheme | Simplified.

Mumbai Area, India

• Led trade marketing initiatives to ensure the proper strategy is in place to meet both brand and customer expectation.
• Implemented channel-specific marketing strategies and plans for retailers and manage the Trade Marketing budget.
• Directed activation programs with partners to significantly improve in-store and market visibility for all brands leading to higher market share.
• Work with other Category Trade Marketing leads to develop a portfolio approach to trade and account engagement.
• Follow up on leads and conduct research to identify potential prospects by initiating communications and do follow-ups to move opportunities through the sales funnel.
• Work with sales excellence and commercial teams to put in place checks and balances for the usage of trade inputs - tactical and strategic.

Mumbai, Maharashtra, India

• Executed marketing communications campaigns that provides publicity, promotions to enhance the brand image, increase brand value and increase awareness.
• Supported in the communication of campaign plans to the business to provide insight and recommendation as a subject matter expert and informed advisor to the business.
• Monitored of competitor campaigns and created monthly competition reports.
• Conduct market research and data gathering for product, solution, technology and application
• Worked in conjunction with other marketing teams, project management and implemented the launch campaigns to external customers to increase brand awareness, relevant differentiation, value, accessibility and connection.
• Collaborated with internal stakeholders and liaised with the Corporate Marketing Office teams to effectively execute & deploy campaigns across regions as well as implement best practice campaigns from other regions.

Mumbai, Maharashtra, India

• Visited & developed given set of outlets regularly as per a pre-defined sequence and journey plan.
• Converted & developed new outlets & dry outlets in area assigned and ensuring regular visits.
• Have worked through trade schemes to gain market share BY -value/volume.
• Have worked through GTM structures and helped in achieving business objective – route cost, productivity.
• Worked closely with regional commercial team on damage reduction agenda – gain revenue by reducing damage by 1.3% of sales.
• Through monthly review presentations, learnt to understand the market share data, sales analysis and future business planning.

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

Master Of Business Administration - Mba, Marketing

Bachelor Of Science - B.Sc, Zoology/Animal Biology