• Trade Marketing Professional with almost 13 Years of experience in developing and executing the Trade Marketing strategy of the Brand to achieve defined business objectives (KPIs).• Ensure the proper development, execution, and bench-marking of all programs designed to increase brand visibility.• Accountable for analyzing and designing innovative trade schemes, merchandise for channel partners in general trade, and all the GTM strategy for new product launch, post-launch market feedback collection, and up-to-date market/competitors knowledge.• Analyze various consumer data that has been collected through market research and BTL and conduct pre & post-promo analysis.• Improve the brand presence and campaign execution across trade through excellence in in-store planning, execution, and tracking in alignment with the annual marketing priorities.• Capture & analyze Market Intelligence reports & leverage the insights to design innovative & unique schemes & activations.• Work with the sales development/excellence team to set launch objectives on distribution and delivery at market/channel/SKU level for new category/variants/sub category launches.• Plan & execute consumer promotion/visibility mediums to generate monthly sales with TOM awareness for company brands.• Collaborate with the sales team, product, category line managers, and communication teams with a focus on understanding and achieving the needs and business goals of their customers.# Some of the achievements throughout the career:CHOLAYIL• Have successfully driven growth in rural markets through district activation and small-town development programs – Last-Mile Consumer Engagement, Haat Activation, Mela Activation, School Contact Program• Have successfully integrated SFA first time in the co., initially 67 key geographies in urban markets.• Successfully migrated promoters from distributor to Third Party and developed measure matrix for day-wise performance – Enhanced store off-take and visibility.• Got at-least 2 innovative promotions in every quarter with effective execution.FRIGORIFFICO ALLANA• Over achieved the marketing spend target against a budget of 13% (% to revenue) in FY 17-18PEPSICO INDIA• Worked with regional commercial team on damage reduction agenda – gain revenue by reducing damage by 1.3% of sales• Received “Above and Beyond Award” by the CEO for impactful execution of route cost reduction agenda in H2–2014 • Got Certificate from HR-Head (India Region) for impactful collaboration and influencing business for seamless execution of IPL activation–2013