Sujith Kumar consults for businesses and clients as a subject matter expert for Design. He has frequent meetings with clients to understand their requirements and collaborates with business stakeholders to understand their goals and aspirations.He analyses the requirement to come up with the best action to be taken by the business. As a design strategist, Sujith Kumar involves in creating innovative design strategies to help clients win customers. He does research on what works and what doesn’t for a market and presents these insights to the stakeholders.He creates customer-centered service, concept and process for diverse market sectors by redefining everyday customer experiences. He creates a systematic innovation model which the client can adapt and use.In the user-centered analysis phase, Sujith Kumar progresses the project using several designmethodologies. He is experienced in design methodologies such as Interviews, Contextual Inquiries, and Focus Groups etc., to discover tacit knowledge from the users.In this phase, Sujith Kumar identifies roles and defines user characteristics—such as their knowledge, experience, and skill with similar products; environment; frequency of use; and depending on the type of product, their hardware, software, and assistive technologies.Sujith Kumar analyses the observation to come with meaningful insights from customers and end users.