My journey into the world of retail began with a deep-rooted passion for fashion. What started as a personal interest soon evolved into a fulfilling career that allowed me to closely observe and collaborate with a team of creative individuals. Together, we curated assortments that reflected current trends and captured the attention of fashion enthusiasts worldwide.In my role as Assistant Category Manager, I am entrusted with the responsibility of assisting in the development and implementation of category strategies. By analyzing market trends, conducting competitive research, and identifying consumer preferences, I contribute to the creation of compelling assortments that resonate with our target audience. Furthermore, I work closely with vendors, negotiating terms and building strong partnerships to ensure a consistent flow of exciting products.Through meticulous attention to detail and a deep understanding of our customers' needs, I strive to enhance the overall shopping experience. By optimizing product placement, offering valuable insights on pricing and promotions, and collaborating with our marketing team, I help drive sales and brand loyalty.I wake up excited each morning trying to guess what new challenges I’d face that would inspire me to push myself indefinitely and achieve my creative goals.
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Marketing ManagerSalt Earth Feb 2024 - PresentAmazon Marketplaces(US,CA,MX,IND)- Leading product ideation, specifications, variant management and design ideation.- Managing keyword research, SEO, and listing creation via flat files.- Creative Management- Listing and Stores Management and optimisation every 6 months and prior peak seasons.- Executing Vine Review Program,3rd party reviews, managing feedbacks, and handling customer emails.- Email Marketing through 3rd party tools.- Developing and Managing PPC… Show more Amazon Marketplaces(US,CA,MX,IND)- Leading product ideation, specifications, variant management and design ideation.- Managing keyword research, SEO, and listing creation via flat files.- Creative Management- Listing and Stores Management and optimisation every 6 months and prior peak seasons.- Executing Vine Review Program,3rd party reviews, managing feedbacks, and handling customer emails.- Email Marketing through 3rd party tools.- Developing and Managing PPC ads( SP, SB, SD and Re-marketing)Website & Branding:- Assisting on website UI/UX for enhanced look and feel.- Creative Management- Designing and automating email campaigns and weekly newsletters.- Managing social media presence on Instagram, Facebook, and TikTok.- Planning and executing of influencer and affiliate marketing initiatives.- Developing and managing Meta Ads (Facebook and Instagram).- Analyzing metrics; provided insights for strategy improvement. Show less -
Assistant Category ManagerDeniva Nov 2021 - Feb 2024Chennai, Tamil Nadu, India- Assisting in the development of strategies that leverage sales-related insights to increase sales in our online store via shopify.- Managed Shopify account of the brand.- Developing frameworks for our social media sites- Coordination of software developers', copywriters', and graphic designers' activities to ensure strict adherence to predetermined strategies.- Order management and customer relations- Analyzing traffic to inform website maintenance and marketing strategy… Show more - Assisting in the development of strategies that leverage sales-related insights to increase sales in our online store via shopify.- Managed Shopify account of the brand.- Developing frameworks for our social media sites- Coordination of software developers', copywriters', and graphic designers' activities to ensure strict adherence to predetermined strategies.- Order management and customer relations- Analyzing traffic to inform website maintenance and marketing strategy effectiveness.- Examining sales-related metrics to help with restocking.-Studied technical aspects of managed category on the Amazon end .-Data and market insights were researched and analyzed.-Looked for insights into consumer needs and desires.-Aided in the development of exit strategies for failed products-Product shipment and delivery dates are planned. Product availability was ensured through Forecasts for product demand trends -Sales were managed and tracked Show less -
Brand Management InternOne Club Entertainment Aug 2021 - Nov 2021Chennai, Tamil Nadu, India- Ideated and executed concepts for Ads for clients.- Assisted in conceptualizing brand identity and developing uniqueaccompanying graphic style and tone for use in communications.- Coordinated innovative strategies to accomplish marketing objectives andboost long-term profitability.
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Assistant Category InternSrinivasa Textiles May 2021 - Nov 2021Chennai, Tamil Nadu, India- Gaining basic understanding of amazon operations while connecting with mentors managing the account.-Studied technical aspects of managed category on the Amazon end .-Data and market insights were researched and analyzed.-Looked for insights into consumer needs and desires.-Aided in the development of exit strategies for failed products-Product shipment and delivery dates are planned. Product availability was ensured through Forecasts for product demand trends -Sales… Show more - Gaining basic understanding of amazon operations while connecting with mentors managing the account.-Studied technical aspects of managed category on the Amazon end .-Data and market insights were researched and analyzed.-Looked for insights into consumer needs and desires.-Aided in the development of exit strategies for failed products-Product shipment and delivery dates are planned. Product availability was ensured through Forecasts for product demand trends -Sales were managed and tracked-Assisted in ERP Development process Show less -
Business Development InternTrell Jun 2021 - Aug 2021Remote- Maintained client information and accounts in company databases.- Communicated with local organizations to build networks and offercustomers quality products at cheaper price.- Received and processed stock into inventory management system. -
Summer InternEy May 2021 - Jun 2021Remote- Trained on various transfer pricing works, case laws, action plans,adjustments, documents and reports.- Participated in team-building activities to enhance working relationships. -
Management InternYouth India Foundation Aug 2020 - Oct 2020Remote- Oversaw successful planning and execution of staff meetings and events.- Promoted the events for enrollment and contributing the collected fundto various unrecognized artists of Tamilnadu. -
Student RepresentativeWoovly Feb 2020 - Jun 2020Chennai, Tamil Nadu, India- Engaged, educated and befriended customers to deliver amazingexperience.- Increased brand awareness through event marketing, demonstrations andbrand promotion.
Sujitha Elangovan Education Details
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Business/Commerce, General -
Business/Commerce, General
Frequently Asked Questions about Sujitha Elangovan
What company does Sujitha Elangovan work for?
Sujitha Elangovan works for Salt Earth
What is Sujitha Elangovan's role at the current company?
Sujitha Elangovan's current role is Marketing Manager at Salt Earth.
What schools did Sujitha Elangovan attend?
Sujitha Elangovan attended M.o.p. Vaishnav College For Women - India, Padma Seshadri Bala Bhavan Sr. Sec. School.
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