Ecommerce Merchandising Specialist, Rewards - Air Miles
CurrentLeverage data-driven insights to optimize online presence and enhance user experience. My role blends quality assurance, strategic data management, and collaboration with marketing and analytics teams to drive operational efficiency and business growth.Platform Operations:• Quality Assurance: Ensure 100% of onboarded products include high-resolution images, detailed product descriptions, and accurate pricing.• Efficiency Improvement: Increased product integration on the merchandise website from 27 per week to 12 per day, a 314% improvement in efficiency.User Experience & Data Management:• Updates & Maintenance: Regularly update and maintain the Personal Shopper Build, encompassing over 3,400 products, and execute tax uploads for compliance.• Macro Development: Created macros reducing Personal Shopper upload time by 78% and NLI product upload time by 67%.• Data-Driven Decisions: Utilize analytical skills to track page views and sessions, collaborating with the analytics team to enhance site performance.Reporting & Analytics:• Detailed Reporting: Produce comprehensive donation reports for affiliated charities.• Performance Metrics: Analyze key performance metrics to drive strategic decisions and improve operational efficiency.Achievements:• Conversion Rate Improvement: Contributed to a significant increase in the site’s conversion rate, from 6.34% in 2022 to 7.29% in 2023.• Operational Efficiency: Developed macros significantly reducing processing times for key uploads.• Strategic Impact: Recognized for strategic initiatives and meticulous attention to detail, driving the success of our e-commerce platform.