An accomplished Advertising and PR specialist with experience spreading over 14-year in social, government and commercial sectors in Pakistan. A portfolio of major achievements includes high-budgeted, mass media advertising/PR campaigns for health/educational initiatives, telecom-driven products/services, dairy products, banking services and federal government organizations. A broad-based background encompasses exceptional work ethics and commitment to organizational objectives. Pro-active team leader, team builder and tactical planner with an ability to hire, train and motivate team members. Contributed to country's leading behavioral change communications, product and service initiatives, award winning brands' repositioning, focus groups, consumer researches for mass and niche markets through inspiring communication strategies, creative executions, on-ground activations and media strategies. Strong liaison with media circles nationwide including top directors TV commercials, renowned photographers, event management companies, established media houses and advertising firms.