Executive Director Device Marketing ▪️Product Innovator ▪️Commercialization And Marketing Specialist
Basking Ridge N.J.
Executive Director of Device Marketing was an exciting opportunity to create. I spearheaded the development and execution of the promotional strategy, driving sales for mobile devices with a substantial $2B annual budget and a significant $20B open-to-buy budget. I also oversaw a $1.5B accessory business, orchestrating key facets including product development, buying, assortment, media management, in-store merchandising, employee training, priority setting, pricing, and promotions.More than any of the finite details, what I loved about this position was the creativity and innovation that seemed to generate from every person each day. I was part of something bigger; we were carrying out a vision and making it a reality for customers. I developed strategies to formulate marketing plans and outlined device roadmaps that not only aligned with business needs but also proved pivotal in achieving subscriber growth, robust revenue targets, and ROI.In addition to product design, marketing strategy, and production, I successfully navigated the landscape, negotiating multi-million-dollar commercial agreements with new entrants in the OEM space, including prominent players like Apple, Samsung & Google. I developed a reputation for negotiating as a cool-headed, approachable, professional who delivered on results. These experiences honed my expertise and fueled my passion for tackling new challenges and driving innovative strategies.✰ Highlights » Nurtured strategic relationships and led negotiations with Samsung, Google, Amazon, Apple, and Motorola. » Industry-leading products launched: iPhone, Apple Watch, Droid, Gizmo Watch, Google Pixel, and Samsung Galaxy.