President and CEO | Vision Consulting GroupDriving Growth Through Strategy, Innovation, and ExecutionBacked by three decades of diverse business experience with a fortune 20 company, I lead innovative strategies that empower my clients to achieve excellence and scalable growth by aligning strategy with execution across key areas: sales, partnerships, operations, marketing, go-to-market, retail and product development.Our core value proposition is simple yet powerful - use deep collaboration with clients to provide tailored solutions that turn challenges into actionable strategies and tailored solutions that align with their vision and market demands.At Vision Consulting Group, we believe in transforming complexity into clarity, unlocking potential, and driving meaningful success for our clients.

In 2021 I embarked on a journey to innovate and create the Verizon Connect business unit within Verizon Business, taking it from whiteboard to completion. Guiding a diverse team of 230 talented individuals across 17 countries, I led sales operations, distribution, and strategic initiatives to transform a concept into a reality.Working in tandem with the Chief Product Officer, we shaped not only the core operations of the business but also the customer journey. By harnessing the power of business intelligence and delving into data-driven insights, I empowered our sales team to surpass subscriber and revenue milestones. This endeavor allowed me to craft a narrative of growth, resilience, and innovation while cultivating a legacy of achievement within the global telematics landscape. My responsibilities as VP of Global Ops are centered on 3 main areas of focus: Program Management, Internal Relationships, and Sales Enablement. I drive programs from conception to completion and manage a range of sales teams throughout the organization to develop relationships, follow leads, and enhance B2B connections. In addition, I analyze growth opportunities, scale partnerships, and support all aspects of sales, from training to back-end sales organization. As an executive leader, effective communication is imperative. I pride myself on my ability to listen and empathize with my employees to build a positive work environment. We create and sell customer-centric products and services in a highly competitive environment. I am committed to motivating my teams and achieving success. ✰ Highlights » Enabled a path to profitability with actionable cost-out programs to grow margin from 11% to 24% by 2025. » Drove 38% increase in quality lead generation between business units, over +15% in sales units. » Initiated Six Sigma / Hoshin process improvements that contributed to a more efficient, effective, and agile company.

As the Executive Director of Local Marketing, I have successfully led and guided a team of approximately 100 professionals, overseeing a substantial P&L budget of approximately $100 million. My role encompassed shaping comprehensive local market strategies for key products, including Fios and 5G home internet, VerizonUp loyalty program, and mobile devices. I executed strategic initiatives for grassroots marketing and demand generation, with a special emphasis on executing event activations and sponsorship strategies.In this role, one of my key responsibilities was developing impactful marketing plans for the company and the customer. I successfully achieved the inclusion of creative direction, media placement, value proposition refinement, offer formulation, and performance assessment. My dedication to offering customers the best product and experience is part of my DNA. ✰ Highlights » Led activation execution of CMO sponsorships with Live Nation, NFL, NBA, and Gaming partners. » Secured local marketing content partner integration with Disney+, Apple Music, Samsung, and Google » Leveraged segmentation, channel, and competitive insights to identify sub-market growth opportunities. » Ensuring best-in-class program and initiative development to enhance sales effectiveness and drive in-store traffic.

Executive Director of Device Marketing was an exciting opportunity to create. I spearheaded the development and execution of the promotional strategy, driving sales for mobile devices with a substantial $2B annual budget and a significant $20B open-to-buy budget. I also oversaw a $1.5B accessory business, orchestrating key facets including product development, buying, assortment, media management, in-store merchandising, employee training, priority setting, pricing, and promotions.More than any of the finite details, what I loved about this position was the creativity and innovation that seemed to generate from every person each day. I was part of something bigger; we were carrying out a vision and making it a reality for customers. I developed strategies to formulate marketing plans and outlined device roadmaps that not only aligned with business needs but also proved pivotal in achieving subscriber growth, robust revenue targets, and ROI.In addition to product design, marketing strategy, and production, I successfully navigated the landscape, negotiating multi-million-dollar commercial agreements with new entrants in the OEM space, including prominent players like Apple, Samsung & Google. I developed a reputation for negotiating as a cool-headed, approachable, professional who delivered on results. These experiences honed my expertise and fueled my passion for tackling new challenges and driving innovative strategies.✰ Highlights » Nurtured strategic relationships and led negotiations with Samsung, Google, Amazon, Apple, and Motorola. » Industry-leading products launched: iPhone, Apple Watch, Droid, Gizmo Watch, Google Pixel, and Samsung Galaxy.

Director of Product Development was a role I enjoyed because I had the opportunity to drive significant revenue. I led the Prepaid business sector, which drove approximately $1.6B in annual revenue from a subscriber base of 4 million people. Not only did I provide oversight for operations across three customer service centers, I also conducted in-depth customer research and managed all marketing communications. This multifaceted role allowed me to integrate financial prowess, operational efficiency, customer-centric insights, and strategic marketing to bolster the Prepaid segment's growth and prominence.I am particularly proud of leading new product development of first-to-market smartphones and tablets. Product Development is an exciting field to work in, full of creativity and collaboration. Managing a team of innovators and being a part of something consumers will use is satisfying. This position ignited my interest in product design and led to my promotion to Executive Director of Device Marketing.

I was privileged to direct consumer marketing across the expansive Northeastern corridor, extending from Boston to Washington, DC. My role encompassed driving the strategic conception, initiation, and administration of diverse product offerings, competitive pricing models, and impactful promotional strategies. One of my notable achievements was the design and execution of customized, region-specific marketing initiatives that played a pivotal role in amplifying our market presence and augmenting our market share.

Responsible for the retail store strategy to drive new distribution including site model creation, ROI, design and project management. Managed end to end distribution strategy from site selections to opening. Also maintained portfolio of over 350 existing store leases and managed all landlord & municipality negotiations

Developed national in-store experience, design & merchandising for all Verizon corporate stores. Managed the retail integration of Bell Atlantic/AirTouch/PrimCo to create one Verizon brand for company stores. Responsibilities included a national design approval process to ensure consistent store experience qnd brand look & feel across entire footprint. Directed development and deployment of merchandising strategies for all new product launches.

Led sales and operations of 30 retail locations and 200+ employees. Exceeded sales objectives consistently and President's Cabinet winner, Verizon's most prestigious sales award.