Michael Sullivan Email & Phone Number

Salt Lake City Metropolitan Area

Key Achievements:- Surpassed 100% of 2023 annual case acquisition goals for 5 local markets by the end of 2023, generating 347 cases from organic with an average case value of $16k (~$5.5M).- Generated an average 6.3% MoM increased MQL volume from July 2022 - November 2023.- Led a website restructuring project in 2022 to improve search visibility and user experience by completely redesigning and standardizing URL structure across all website pages, resulting in a 24% increase in… Show more Key Achievements:- Surpassed 100% of 2023 annual case acquisition goals for 5 local markets by the end of 2023, generating 347 cases from organic with an average case value of $16k (~$5.5M).- Generated an average 6.3% MoM increased MQL volume from July 2022 - November 2023.- Led a website restructuring project in 2022 to improve search visibility and user experience by completely redesigning and standardizing URL structure across all website pages, resulting in a 24% increase in overall website traffic and a 36% increase in conversions.- Led concurrent SEO projects involving de-cannablization and schema markup to increase search visibility and conversion likelihood, resulting in an average 19% MoM increase in MQLs, and a 25% MoM increase in case acquisition for the 120-day period after project launch.- Reoptimized SEM strategy for attorney listing websites by performing case acquisition analysis and optimizing our law firm profile(s), resulting in a $20k reduction in spend while continuing to generate cases at >$1,000 per case (50% below our goal cost per case acquisition).- Supported traditional marketing efforts with data analysis and data-driven budgeting decisions to increase spend efficiency.Core Responsibilities:- Lead generation in the organic & paid channels for all 6 local US markets- Develop and execute SEO strategy for new and existing US markets including keyword research, competitor research, content strategy, structured data strategy, and search engine listing management- Develop SEO content strategy for The Advocates' websites including high-intent landing pages and blogs, and collaborate with the content team to produce well-optimized content for all markets- Collaborate with the development team to ensure that the website is well-optimized for all search engines Show less

Salt Lake County, Utah, United States

Key Achievements:- Created a 31% increase in YoY revenue from website sales- Reevaluated and implemented new analytical strategies to pinpoint user activity more accurately using sales data, Google Analytics, and e-mail software reporting- Successfully brought 2021 YoY revenue for Delta McKenize from -3% to 1% within the last quarter of the year using innovative email campaigns to drive sales- Developed strategy for email automation across multiple brands to encourage brand… Show more Key Achievements:- Created a 31% increase in YoY revenue from website sales- Reevaluated and implemented new analytical strategies to pinpoint user activity more accurately using sales data, Google Analytics, and e-mail software reporting- Successfully brought 2021 YoY revenue for Delta McKenize from -3% to 1% within the last quarter of the year using innovative email campaigns to drive sales- Developed strategy for email automation across multiple brands to encourage brand loyalty and repeat businessCore Responsibilities:E-mail Marketing:- Create E-mail campaigns for brand awareness, newsletters, product features, and online sales for two company brands: Easton Arrows, and Delta-McKenzie Archery Targets- Design e-mail graphics with Adobe Photoshop- Create and write copy for e-mails SEO and Content Management:- Optimized over 500 products for 2 brands in their respective eCommerce stores- Regularly authored and optimized new content for two brands- Oversaw optimization of YouTube channels for Easton, Delta McKenize, and Sevr Arrowheads - Perform on-page SEO for new content, and reoptimize old contentPhotography and Videography:-In-studio product and in-field lifestyle photography for all products-Assist in end-to-end video production, including shot planning, filming, editing, and publishing video content for advertisements and content marketing Show less

San Diego, California, United States

During this time, I produced content for various niche blogs and podcasts where I gained a wide array of content marketing skills. Below is a description of the experiences I had and skills I gained.Blogging:SEO, Manage blog strategy, keyword research, authored the blog posts, and implement cross-channel promotion tactics to generate and grow trafficE-mail Marketing:Manage email content calendar, email design, and author regular newsletter to promote contentDevelop… Show more During this time, I produced content for various niche blogs and podcasts where I gained a wide array of content marketing skills. Below is a description of the experiences I had and skills I gained.Blogging:SEO, Manage blog strategy, keyword research, authored the blog posts, and implement cross-channel promotion tactics to generate and grow trafficE-mail Marketing:Manage email content calendar, email design, and author regular newsletter to promote contentDevelop strategy for email automation to nurture and cultivate the audience(s)Podcasting:Manage podcast strategy, content calendar, content promotion, and guest procurement.Act as a thought leader in brand developmentManaged and grew social media presence. Show less

San Diego, California, United States

- Oversee maintenance for all Catholic Charities buildings in San Diego and Imperial County - Perform various maintenance tasks in many disciplines to ensure buildings were in proper working order- Managed Vendors for large-scale and specialized maintenance jobs- Aid with financial planning and preventative maintenance schedules to save the maximum amount of money, while ensuring equipment and building within compliance and working order

San Diego Metropolitan Area

- Oversee maintenance for the corporate office of Renovate America.- Performing various maintenance tasks in many disciplines to ensure buildings were in proper working order- Manage a list of 30+ vendors for regularly scheduled specialized maintenance jobs. - Aided with financial planning and preventative maintenance schedules to save the maximum amount of money, while ensuring equipment and building within compliance and working order.

United States

Freelance musician in the Los Angeles and Boston Metro Areas.

Master Of Arts - Ma, Music Performance - Trumpet

Bachelor Of Arts - Ba, Music Performance - Trumpet