Kevin Sullivan Email & Phone Number

Belmont, Ma, Us

Boston, Massachusetts, United States

Quid Pod Quo helps podcasters grow their audiences and revenue through cross promo campaigns. Through my years of experience in podcasting, I know the value of cross promos to reach new listeners. But I also know what a pain it is to run a campaign. We mapped out the process, and came to the realization that planning, scheduling and executing a single campaign can take 15 - 20 steps. And that's if things run smoothly. That's why we created Quid Pod Quo. First, we match podcasters with partners. Then, through the personalized Quid Pod Quo Dashboard, podcasters can access everything they need to implement a campaign: scripts, audio assets, Chartable info and more. Quid Pod Quo sends regular, friendly reminders to keep campaigns on track. We work with podcasters to ensure they take advantage of their available inventory to run cross promo campaigns year-round, to consistently grow their audiences.

Belmont, Massachusetts, United States

• Work with staff on editorial aspects of the paper. • Helped develop editorial infrastructure to launch nonprofit newsroom.• Mentor and edit student journalists and recent graduates in multimedia coverage: fromdigital stories to social media videos.• Advise on fundraising strategy and community outreach.• Helped build social media and audience development strategy.• Assigned, edited and published local news stories in our newsletter and online, before hiring full-time staff.

Belmont, Massachusetts, United States

*Develop distribution, marketing, PR and launch strategies for podcasters. *Develop podcast treatments and story lines for audio stories and series. *Edit stories and series to help bulletproof the reporting and create shows with immersive narratives.

• Launched weekly podcast, "In the Moment with David Greene," featuring in-depth interviews with elite athletes about career-defining moments.• Developed broadcast pilot to launch "In the Moment" on public radio.• Edited all episodes, mentored producers and coached talent.• Oversaw development of new podcast offerings.• Worked on marketing, PR, newsletter and social media strategies with internal stakeholders and contractors.

Emeryville, California

• Launched the first weekly, investigative radio program on public radio, whichairs on ~600 stations, with over a million weekly broadcast listeners and over amillion monthly podcast downloads.• Served as interim editor-in-chief, leading a newsroom of 40 reporters, producers and editors. • Led the Reveal radio team, managing the editors, producers, engineersand reporters to define coverage and develop in-depth and high-impactinvestigations.• Conceptualized a strategy to launch new projects, such asReveal's serials: "American Rehab" and "Mississippi Goddam," which led to a15% spike in downloads during "Mississippi Goddam," and overall audiencegrowth of 7%.• Oversaw the editorial direction, resulting in award-winning coverageof topics such as: Amazon's safety record, modern-day redlining, Covid-19, farright, domestic terrorism and America's flawed drug rehabilitation system.• Developed team hiring process that led to organization-wide hiringstandards with a focus on DEI objectives.• Implemented DEI goals as part of the leadership team, which led to an annualsource audit, a transparent pay scale structure and an alignment of editorialand DEI goals.• Developed a cross-platform strategy to facilitate collaborations across the newsroom.• Established partnerships with dozens of freelancers and partner organizations.• Mentored reporters to gather sound, write scripts, voice stories andappear on air as interview subjects.• Set editorial ethics and standards for Reveal.• Used data to measure success and develop strategies to increaseour reach.• Oversaw multi-million dollar budget.• Worked with the audience team to build social media presence,develop audience engagement strategies and launch live events.• Worked with the development team to shape funding proposals and createmembership campaigns.• Provided guidance on public records requests and reporting strategies.• Conceptualized and oversaw in-house training program for staff.

• Helped to create organizational infrastructure to support expansion of Here & Now from independently-syndicated show with 1 million listeners on 180 stations to a co-production with NPR reaching 3.5 million listeners on more than 380 stations.• Provide NPR with breaking news coverage of special events, such as Presidential press conferences, the military coup in Egypt and the anniversary of JFK’s death.• Oversee H&N digital strategy, which has seen explosive growth in Web traffic: visitors have increased 183%; page views are up 169%; Google referrals have jumped 195%.• Work with the Executive Producer to manage daily production of 2-hour NPR program by assigning stories, overseeing/editing producers, managing technical crew, working with promotions and providing long-term planning.

• Produced breaking news, feature and enterprise stories for national news magazine. • Initiated analysis of Here & Now website traffic & developed plan that led to increased visibility of our web assets.• Designed & implemented social media campaign that doubled our social media audience during a 3- month period and increased Facebook referrals by 150%; Twitter referrals by 85%.• Led special coverage, including remote broadcasts of national political conventions, and served as Executive producer and director as needed.

• Worked in Kosovo and Bosnia for international organization. • Produced GOTV campaign for Kosovo municipal elections• Developed public relations strategy that resulted in weekly coverage of OSCE issues on 30+ regional radio stations and in all major national & regional newspapers. • Conceptualized and produced documentary on the right of Roma children to an education, which aired on a dozen television stations and at the BiH Human Rights Film Festival.• Initiated overhaul of organization’s website, which improved dissemination of information and relations with partners. • Coordinated messaging for each of the organization’s competencies, resulting in streamlined media campaigns in all available mediums.

• Launched investigative news unit that produced reports to boost viewership during key ratings periods.• Produced in-depth stories on high profile issues such as: bioterrorism in the wake of 9/11, Muslim society in America and cases of sexual abuse by Roman Catholic priests.• Wrote scripts, directed the edits and developed graphics/special effects in the production of investigative and enterprise stories for evening newscasts.

• Spearheaded fundraising strategy that raised $1 million to produce 13 public television documentaries. • Managed budgets, planned and directed shoots and oversaw promotional/marketing activities for documentaries that aired on more than 130 PBS stations. • Filmed international relief efforts in refugee camps during the war in Kosovo and returned with United Nation’s forces to Kosovo immediately after peace accord was signed, which led to nationally-broadcast documentary: "Heroes of Hope: Crisis in Kosovo."• International Shoots: Kosovo, Macedonia, Cambodia, Vietnam, Haiti, Northern Ireland, Philippines, Kenya, Nicaragua, Venezuela, Ireland and Hungary.

• Thesis Advisor: Mentored and oversaw thesis projects which led to successful completion of students’ Master’s Degrees in Philanthropy & Media at Suffolk University.• Developed curriculum & instructed students in The Art of the Interview: Directing Real People.

Managed newsroom personnel in the production of nightly newscasts.

• Managed newsroom personnel in the production of nightly newscasts. • Conceptualized and produced special programs, including live events.• General assignment reporter and special legislative correspondent.

Fellow Sulzberger Executive Leadership Program, Communication And Media Studies

Activities and Societies: -Spent a year developing and implementing a real world challenge focused on increasing earned revenue for Reveal.

Mba, Entrepreneurship

Activities and Societies: Beta Gamma Sigma Honor Society

Bachelor Of Science, Broadcast Journalism

Magna Cum Laude

Education record