Thomas Sullivan Email & Phone Number

Greater Boston Area

- Manage email development and deployment for eleven global offices- Implement and train firm personnel on the use of email marketing software that dynamically integrates with the firm’s client database - Ensure accurate and timely deployment of legal updates and electronic invitations for events, teleconferences, and webinars- Create dynamic webpages to manage event registration and subscription preferences- Develop comprehensive email reporting analyzing email performance on a variety of metrics- Use knowledge of web design best practices, usability studies, and emerging web trends to assist in a redesign of the firm’s website- Diagnose and resolve website problems using web infrastructure and coding knowledge

- Managed front-end and back-end web enhancements, defect repairs, and maintenance - Executed split tests to maximize the effectiveness of the website and email program- Managed segmentation, execution, and reporting for the email programs of multiple brands - Maintained SQL databases for products, customers, and website orders - Served as the main point of contact for website, email, and internal search third party vendors

- Managed the drafting, development, and execution of email communications to brokers, clients, and health plan members- Responsible for numerous email marketing program enhancements such as: • The launch of the company’s first email newsletter for health plan members • Various studies to improve email program effectiveness, including focus groups, online surveys, and split testing • The development of standard reporting, including monthly bounceback reporting which increased deliverability from 90% to 99.5%

Master Of Business Administration (Mba), Marketing Management

Bachelor Of Science (Bs), Business Administration

Activities and Societies: University at Albany Men's Rugby