Ownership and accountability for Organic Traffic Growth and Customer Experience

Worked closely with senior management to drive Growth team and Revenue team product initiatives- Defining product requirements and overall go to market strategy - Product strategy and roadmap- Grooming & Prioritization of Product Backlog including features and bug fixing- Understanding business problem and launching technology-based solutions- Complete ownership for product lifecycle under agile methodologies- Product Feature Specifications and wireframe development- End-to-end data gathering, analysis and creative problem-solving- Coordination with Design, Marketing, Development and other stakeholder teams to plan and execute product releases

Sales and Marketing- Negotiated with direct sales agents to resolve channel related issues resulting in increased satisfaction of agents.- Devised channel based promotion strategies to provide superior service levels that positively impacted the sales.- Initiated a distributor satisfaction program which led to increase in the ratings of service satisfaction.- Conceptualized promotional schemes to increase product awareness among the direct sales agents.