Marketing Lead - Rx, OTx Branded Portfolio, Dabur Healthcare & Business Lead - Dabur Arogya, Telemedicine/ eRx Business of Dabur India Limited

Brand Lead, Zandu Ayurveda Portfolio (Pain, Cardio/Diabeto, Women Care, Digestive, Liver Care, Respiratory & Immunity) with 2 reportees, Topline 70 Cr. Played key role in improving P&L for the BU through cost-optimization initiatives. First Emami recruit to set-up Marketing activities and engagement programs for Ethical Brands post Zandu acquisition. Anchored the re-launch of entire Portfolio with contemporary look & feel. Key member of the core committee responsible for Zandu’s strategic shift from ‘A Balm Company’ to ‘Lifestyle wellness Expert’. Introduced Medical marketing of Legacy Brand Zandu Pancharishta, Zandu Nityam and Zandu Balm as a part of ‘Project Ayushman’ National Roll-out. Key initiatives viz., Diabetic Pt. Screening -Fasting, PP & HbA1C based, BMD Screening, OPD, Maternity Home Engagement, ‘Zandu Ayurvedic Chikitsalaya (ZAC), CME/RTM – Medical Colleges, FGD – Advisory Board, National/ Regional Conference Participation, Radio Campaign with 100 eminent Gynecologists on World Breastfeeding week, Mobility / Happiness Clinic with 5000 A Class physician's etc., have established the range in the mind of HCPs and driven portfolio growth.

Responsible for marketing of multi-therapy portfolio, Woman Care - Evecare®, Hepato-protective - Liv52® DS, Anti-allergic - Bresol™, Cardio-Diabeto - Diabecon® DS, & Abana®Merit of successful tactical campaign rollouts viz., DDC (Diabetic Detection Camp), TM2 (Target M2 Tone) Campaign, ‘Taller Than the Tallest’ (Liv52 DS) CampaignAnti-Allergic Brand Bresol™ achieved 1 Cr MAT landmark in the year 2009 within 10 months of launch

Senior member of Bangalore HQ played key role in increasing sales turnover (Includes Legendary brands like, Phexin - No.1 Cephalexin, Cetzine - No.1 Cetrizine*, Calpol - No.1 Paracetamol*, Zinetac - No. 1 Ranitidine, Parit, Piriton, Flixonase) from INR 52 Lakhs to INR 1.30 Crores p.m. during my tenure Fastest to reach 100 boxes milestone with Parit® - innovator rabeprazole brand & Merit of achieving no.1 position* with the anti-allergic brand Vozet® in the antihistamine levocetrizine category (*source: ORG-IMS SSA 2007) within 9 months of its launch Accolades: Star Award at Bangkok, 2007Star Award at Dubai, 2006Super Star Award at Bangkok, 2005Phexin Strategic Brand Award 2005, 2006 & 2007A-team Award in consecutive 3 years - 2005, 2006 & 2007‘Consistency Award’ in 2007 for achieving over 104% of sales target for 3 consecutive years (2005, 2006 & 2007)