Launching New Marketplace Businesses

Small Format Membership & Strategy:Future Group has ~1,000 Small Format stores which offer a paid membership program. The 7 lakh active members have paid INR 999 to avail flat 10% discount along with a bouquet of benefits. The Membership has to be renewed after a 1-year period. My role includes:• Using Machine Learning and Logistic Regression (75% Accurate) to predict Member Churn based on metrics like Monthly Vist, Spend, Recency, Discount Availed etc.• Using Multiple Regression (R square-0.56) to predict future Member Spend and design a differentiated communication strategy• Assisting in Member Lifecycle Management by defining communication touchpoints based on shopping behavior• Automating Periodic Reports using Macros to relevant stakeholders for faster business decisions• Managing 17 Customer Service Staff and supporting them by conducting training sessions, Call & SMS Scripts, and Conversion Reports• Member Cohorts Analysis and Offer Redemption AnalysisGroup Strategy:The prime focus area for achieving Vision 2021 is opening 10,000+ 'Pados ki Dukaan' or small format stores across the country in the next 5 years. Instrumental in achieving this mammoth goal is a technology-and-data-driven solution to locating, evaluating and opening new stores. As a member of Group Strategy team, I have:• Collaborated with Nielsen India in developing a data-driven methodology for opening 10,000+ stores • Conducted micro-market studies and evaluated 200+ sites sent by the Property team across 40 cities• Identified top areas with 90% accuracy based on #Households, income, accessibility, competition etc.• Assisted in developing IRR model and methodologies to evaluate property and catchment score for stores• Assisted in creating a mobile app to expedite submission and evaluation of potential stores on a large scaleBig Bazaar:I have worked on multiple projects in Big Bazaar like profiling Armed Forces Market, doing Private Brands' analysis and community profiling

I was associated with the team involved in advising M&A and PE transactions focused on the Healthcare and Chemicals sector. I assisted the team in Mumbai to prepare marketing material for clients on live deals in the Healthcare and Chemicals sector.I was involved in preparation of pitch book reports, teasers, other such collateral documents and did an independent study on the specialty chemical market in India. The two months experience made me conversant/proficient in identification of potential partners, preparation of target and acquirer companies’ profiles, understanding and interpreting pricing and market information, building market and industry landscapes, performing financial analysis and modeling / benchmarking.

Mergers and acquisitions in the Consumer, Healthcare and Retail industries with a primary focus on EMEA