Data Analysis: Transform campaign data into actionable insights that can inform future marketing strategies and drive continuous improvement and create reports on weekly and event basis. Measure main KPIs(ROAS, AoV, …) by using Shopify, GA4, Meta Business Manager and Mixpanel.Project Management: Oversee project timelines, communicate with third parties, and ensure the timely delivery of all marketing initiatives.Strategic Planning: Lead the development and implementation of detailed marketing strategies mainly for the US market. Conduct market analysis, segment audiences, and set measurable objectives.Cross-Functional Liaison: Act as the primary contact between agencies, media, and partners, fostering open communication and coordinating efforts to achieve a cohesive marketing approach.Affiliate Campaigns: Manage the affiliate marketing campaigns and performance analysis via Rakuten and SAS. This includes announcing the banners and campaigns to current partners, scouting new affiliates, promoting on affiliate platforms by putting extra placements with flat fees + additional CPAs.Won a contract with LYST, collaborated with WhoWhatWear, Retailmenot, Honey Paypal and more.Event Management: Plan and execute a variety of events, including pop-up, workshops and networking events. Handled event logistics, promotions, attendee engagement, and post-event evaluations.Executed pop-up events with Nintendo America(NOA), Sesame Street, etc.Content Strategy: Manage the production of high-quality content, and ensure alignment with marketing campaigns. Contact influencers for oursourcing UGCs while creating an organic contents internally.Managed the entire campaign process, including planning, scheduling, executing photoshoots, and overseeing the release.As a main director : https://snidel.us/pages/summer-in-new-york-2024Global Coordination: Work with marketing managers in Tokyo to ensure a consistent and cohesive global marketing message.

As a Marketing Assistant mainly supporting for Gelato Pique USA and SNIDEL USA, I am playing a pivotal role in driving our marketing initiatives and ensuring the successful execution of our strategies. I offer a blend of creativity, strategic planning, data analytics and detailed project management.Collaborative Teamwork: Work closely with the team located in New York and Tokyo to ensure seamless project execution, aiming for outstanding results in every campaign.Data Analysis: Transform campaign data into actionable insights that can inform future marketing strategies and drive continuous improvement and create reports on weekly and event basis.Cross-Functional Liaison: Act as the primary contact between agencies, media, and partners, fostering open communication and coordinating efforts to achieve a cohesive marketing approach. Served as the primary liaison for management in coordinating product seeding to celebrities.Aligning with Business Goals: Regulary meeting with regional business leaders to align marketing activities with their strategic objectives, contributing significantly to the company’s growth.Event Management: Plan and execute a variety of events, including pop-up, workshops and networking events. Handled event logistics, promotions, attendee engagement, and post-event evaluations.Executed pop-up events with Nintendo America(NOA), Sesame Street, etc.Content Strategy: Manage the production of high-quality content, and ensure alignment with marketing campaigns. Contact influencers for oursourcing UGCs while creating an organic contents internally.Global Coordination: Work with marketing managers in Tokyo to ensure a consistent and cohesive global marketing message. Synchronize efforts, share insights, and adapt global campaigns for local relevance.

· Computed analytical research and renovated the website by reorganizing the page design and optimizing the keywords,reorganized SEM and published Google AdWords· Executed e-mail blast campaigns biweekly which drove 150% increase of the website traffic on average· Managed social media platform, including Instagram and LinkedIn, and reached out to more than 600 accounts with 11 posts, which was 400% more than last month, and followers increased 3.3% for a month

- Conducted market research including trend analysis to identify industry trends and how it relates to the consumer - Published weekly reports for the monthly office magazine via Yammer, mainly for the headquarter in Japan

- conducted research on artists (digital and ''traditional'') for each ''room'' of the pop-up store planning to open for Feb 2021 in New York and March 2021 in Paris.- conducted research on potential designers for each ''room'' and contact to artists as a artist liaison.- researched on Packaging ideas for the pop-up- work with our Marketing Manager in Spain to help with the Packaging research.

Assist model shooting, uploading merchandise with Shopify

arranged new merchandise and displays, managed online sales platform and social media including blog, instagram and twitter and directed digital marketing.