Assistant Marketing Manager
CurrentData Analysis: Transform campaign data into actionable insights that can inform future marketing strategies and drive continuous improvement and create reports on weekly and event basis. Measure main KPIs(ROAS, AoV, …) by using Shopify, GA4, Meta Business Manager and Mixpanel.Project Management: Oversee project timelines, communicate with third parties, and ensure the timely delivery of all marketing initiatives.Strategic Planning: Lead the development and implementation of detailed marketing strategies mainly for the US market. Conduct market analysis, segment audiences, and set measurable objectives.Cross-Functional Liaison: Act as the primary contact between agencies, media, and partners, fostering open communication and coordinating efforts to achieve a cohesive marketing approach.Affiliate Campaigns: Manage the affiliate marketing campaigns and performance analysis via Rakuten and SAS. This includes announcing the banners and campaigns to current partners, scouting new affiliates, promoting on affiliate platforms by putting extra placements with flat fees + additional CPAs.Won a contract with LYST, collaborated with WhoWhatWear, Retailmenot, Honey Paypal and more.Event Management: Plan and execute a variety of events, including pop-up, workshops and networking events. Handled event logistics, promotions, attendee engagement, and post-event evaluations.Executed pop-up events with Nintendo America(NOA), Sesame Street, etc.Content Strategy: Manage the production of high-quality content, and ensure alignment with marketing campaigns. Contact influencers for oursourcing UGCs while creating an organic contents internally.Managed the entire campaign process, including planning, scheduling, executing photoshoots, and overseeing the release.As a main director : https://snidel.us/pages/summer-in-new-york-2024Global Coordination: Work with marketing managers in Tokyo to ensure a consistent and cohesive global marketing message.
