- Conducted in-depth user research initiatives by collaborating with cross-functional teams at HDFC, conducted ethnographic field studies and experience mapping to enhance the stakeholder experience at HDFC Securities, and performed heuristic evaluations to optimize HDFC SKY, InvestRight & InvestNow onboardings.- Performed a competitive UX benchmarking analysis of brokers and portfolio service providers, alongside usability testing, card sorting, and regular product audit reports to inform data-driven design enhancements.- Analyzed account closure UX by conducting User interviews & Mutual Fund user experience on HDFC platforms, interpreting data to provide actionable insights and improve user journeys.

- Designed the web UI, optimized user flows, and performed a UX competitive analysis for property market predictions and market economics, enhancing the digital experience for an Australian real estate investment strategist.- Designed a user interface for an Australian stone company, leveraging market insights to create a user-centered and visually engaging web experience.

Designed a new brand identity for LogicEquity, developed data-driven portfolio presentations with visualizations for client investments, and conducted stock market research along with institutional technical analysis.

- Developed a comprehensive brand identity for an Indian kitchen appliance company, from logo design to brand strategy, ensuring alignment with market positioning and target audience expectations.- Designed innovative packaging and mockups, incorporating competitive research and industry trends, to enhance product shelf appeal and align with the brand’s visual and strategic goals.

I create engaging logos, packaging, illustrations, and posters. By collaborating closely with clients, I bring their brand visions to life with impactful design solutions that resonate with their target audience.